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Must Read

People Inc. Looks Inward For Growth As Its Search Traffic Downsizes

People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.

Kamran Asghar, Global CEO & Co-founder, Crossmedia

POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. 

Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Google Ads Launches New Tools For Mapping Incrementality

Google is launching Meridian Studio, an enterprise version of its Meridian media mix modeling platform and an updated open-source version of its GeoX tool for measuring incrementality across geos. 

Scales and hands touching the bowls with index fingers from opposite sides. Arguments, evidence and tricks in trial. Concept of judging, trial and justice

The FTC Bars Kochava From Selling Sensitive Data Without Consent

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.

Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs

Paramount Skydance’s planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3.