Home The Big Story The Big Story: Antitrust And Acquisitions

The Big Story: Antitrust And Acquisitions

SHARE:
The Big Story podcast

Will Xandr find a home with InMobi?

As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize?

Ad tech’s stratospheric public market valuations should make Xandr a compelling buy – but apparently its balance sheet shows the company is burning cash, which may dampen the appeal.

Also this week, we discuss two important new leaders.

Jonathan Kanter has been nominated to lead the Department of Justice’s antitrust division. Just who is Kanter – and why are legal fans pitching Wu & Khan & Kanter (a reference to Tim Wu, on the National Economic Council, and Lina Khan, chair of the FTC) as a dream team to take on Big Tech?

We also discuss Tony Katsur being named CEO of the IAB Tech Lab – a challenging role as the industry grapples with increased regulation and the need to develop a replacement for the third-party cookie.

 

 

Must Read

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

Paramount Skydance Is Trying To Buy WBD. Now What?

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.