Home Podcast Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

SHARE:

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. 

Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been mixed.

In this episode, Bob Lord, IBM’s SVP of cognitive applications, assesses AI’s progress in areas such as audience modeling and campaign optimization, and articulates some future opportunities related to first-party data management, creativity and privacy.

In the case of privacy, AI is often invoked as a bogeyman by people fearful of its misuse. Think facial recognition and mortgage approvals. But Lord argues that, to the contrary, the technology has a role to play in countering these risks. As new laws and browser policies multiply, he says, artificial intelligence can help organizations stay compliant with permissions across large and overlapping data sets and by flagging noncompliant uses that may otherwise be overlooked.

“If you’re a big enterprise client you have information on your customers that you want to guard well,” Lord says. “AI can help you make sense of massive data and protect consumer privacy at the same time. We need to learn how to make large amounts of data accessible, useful and productive in a post-cookie world.”

Must Read

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In

CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.

Peppa Pig

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

How A For-Profit College Is Using CTV Ads To Win Over New Students

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.