Welcome to Industry Preview 2021, a special audio series featuring interviews with the key leaders in marketing and technology.
Since 2014, AdExchanger’s Industry Preview conference has provided an incisive view into the “year ahead” in marketing technology, centered on keynotes and fireside chats with CEOs and CMOs. This year, with the pandemic not yet defeated, we plan to keep the tradition alive by presenting those same conversations in a podcast format.
How to listen: It’s easy. AdExchanger’s regular podcast listeners will be treated to weekly episodes. Additionally, new episodes will be posted to this page as they become available.
AdExchanger’s Industry Preview and AdExchanger Talks podcasts are available via most podcast apps and popular channels including these listed below. If you’ve looked elsewhere for the podcast and cannot find it, please let us know.
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Episode 14: eMarketer Co-Founder Geoff Ramsey Previews 2021
eMarketer made the biggest changes to its forecasts in two areas: ecommerce and time spent. Social distancing drove people to spend online instead of stores, and to fill their time online instead of dining out or being with friends.
Episode 13: Dole’s Global CMO On Why Digital Transformation Is About Way More Than Marketing
Rupen Desai, global CMO of Dole Packaged Foods, is on a mission to help democratize nutrition. Embracing digital transformation is a big part of that, but there’s more to the story, especially in a year when food insecurity has become particularly acute as a result of the ongoing pandemic.
Episode 12: NBCUniversal’s Krishan Bhatia On The Future Of TV
NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms even before the 2020 pandemic sent everyone to streaming environments. In this episode, Bhatia gets into how advertisers are trying to achieve scale by reaching across all platforms, the future of linear TV given all its headwinds and the future of the ad pod.
Episode 11: Seeking Clarity Amid Change
Engine Media Exchange CEO Michael Zacharski grades the industry’s progress in solving the identity challenge, and discusses key challenges facing the TV and CTV channels.
Episode 10: Beeswax CEO Ari Paparo Predicts 2021’s Acquisitions, TV’s Future And What Happens After The Cookie
What kind of ad tech exits can we expect in 2021? To answer that question, we turned to Beeswax CEO Ari Paparo, who steered his DSP to an acquisition by Comcast’s Freewheel in December. The king of ad tech Twitter also opines about the future of TV and the end of the third-party cookie.
Episode 9: What Do Brands Really Want?
With almost a year of the pandemic under our belt (Ugh), brands have by now figured out a way forward. In many ways, the measures they’ve had to take in response to COVID-19 has set them up for future success – a future without a health crisis, but where streaming and online buying are both happening en masse. In this special Industry Preview fireside, two agency chiefs – Belinda Smith of m/SIX North America and Tom Denford of ID Comms – analyze the vast transformation of 2020 and what 2021 holds for ad buyers.
Episode 8: Colleen Aubrey On Amazon’s Huge 2020 – And What It Has Planned For 2021
How will Amazon maintain its momentum in 2021 – and what will it offer to its advertiser clients? Colleen Aubrey, Amazon’s VP of performance advertising, discusses the company’s plans for the new year.
Episode 7: Axios CEO Jim VandeHei On Media Post-Trump
Axios CEO and co-founder Jim VandeHei is turning his attention to the next four years: how the Biden administration will “unfold in this wild and wacky media environment where roughly half the country doesn’t trust anything the mainstream media produces.”
Episode 6: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
LiveRamp is one of the key tech firms zeroing in on the reinvention of online identity, and how it will impact advertisers and publishers.
Episode 5: Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord
In this episode, Bob Lord, IBM’s SVP of cognitive applications, assesses AI’s progress in areas such as audience modeling and campaign optimization, and articulates some future opportunities related to first-party data management, creativity and privacy.
Episode 4: Getting Beyond The AI Buzzwords With David Jones
The term “artificial intelligence” means a lot of different things to a lot of different people, which can make it hard to know what’s legit, what’s froth and what has the potential to, well, transform marketing and change the world. David Jones, CEO and founder of You & Mr Jones, explains the difference.
Episode 3: Why TikTok Will Dance Its Way Onto More Media Plans In 2021
TikTok has many imitators, but what makes TikTok, well, TikTok? It’s the content, says Matty Lin, TikTok’s managing director of monetization and partnerships. Because TikTok isn’t based on a social graph, it’s able to stay laser focused on keeping the content experience authentic. Lin shares more on that, plus TikTok’s priorities for 2021, including a major investment in ecommerce.
Episode 2: AI And Privacy Will Come Together In 2021
Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri Bachstein outlines the huge stakes as the industry scrambles to retrofit its pipes for a privacy-centric world. Bachstein is global head of IBM Watson Advertising, overseeing two media brands, The Weather Channel and Weather Underground, as well as a B2B data unit.
Episode 1: How ‘Subscription First’ Transformed The New York Times
In our kickoff episode, we talk with Sebastian Tomich, global head of advertising and marketing solutions at The New York Times.”It’s pretty clear that in the future of media, we’re heading to a direct-to-consumer model that is going to be winner take most,” he says.