Welcome to Industry Preview 2021, a special audio series featuring interviews with the key leaders in marketing and technology.
Since 2014, AdExchanger’s Industry Preview conference has provided an incisive view into the “year ahead” in marketing technology, centered on keynotes and fireside chats with CEOs and CMOs. This year, with the pandemic not yet defeated, we plan to keep the tradition alive by presenting those same conversations in a podcast format.
How to listen: It’s easy. AdExchanger’s regular podcast listeners will be treated to weekly episodes. Additionally, new episodes will be posted to this page as they become available.
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AdExchanger's Industry Preview and AdExchanger Talks podcasts are available via most podcast apps and popular channels including these listed below. If you've looked elsewhere for the podcast and cannot find it, please let us know.
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Episode 1: How ‘Subscription First’ Transformed The New York Times
In our kickoff episode, we talk with Sebastian Tomich, global head of advertising and marketing solutions at The New York Times."It’s pretty clear that in the future of media, we’re heading to a direct-to-consumer model that is going to be winner take most," he says.
Episode 2: AI And Privacy Will Come Together In 2021
Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri Bachstein outlines the huge stakes as the industry scrambles to retrofit its pipes for a privacy-centric world. Bachstein is global head of IBM Watson Advertising, overseeing two media brands, The Weather Channel and Weather Underground, as well as a B2B data unit.
Episode 3: Why TikTok Will Dance Its Way Onto More Media Plans In 2021
TikTok has many imitators, but what makes TikTok, well, TikTok? It’s the content, says Matty Lin, TikTok’s managing director of monetization and partnerships. Because TikTok isn’t based on a social graph, it’s able to stay laser focused on keeping the content experience authentic. Lin shares more on that, plus TikTok’s priorities for 2021, including a major investment in ecommerce.
Episode 4: Getting Beyond The AI Buzzwords With David Jones
The term “artificial intelligence” means a lot of different things to a lot of different people, which can make it hard to know what’s legit, what’s froth and what has the potential to, well, transform marketing and change the world. David Jones, CEO and founder of You & Mr Jones, explains the difference.
