When it last reported its quarterly earnings, LinkedIn revealed to the world that it would sunset Lead Accelerator, the B2B lead-nurturing product it inherited from the $175 million Bizo acquisition. The remnants would be fed into its Sponsored Content offering – which has developed into a major growth area. Sponsored Content has continued to benefit […]
LiveRail, once a dominant video supply side platform and ad server focused solely on publishers, is now a shell of its former self. It’s been nearly two years since Facebook bought the company for $400 million-plus, and in the last six to nine months it has shut down major pieces of it and transferred some […]
The steady growth of AppNexus’ advertiser-facing business in recent years has led to a jump in employees. Out of AppNexus’s roughly 1,050 total headcount, about 318 now serve the buy side, developing and supporting the company’s demand-side platform product. Of those employees, about 97 are engineers, 19 are product managers, 74 are in sales and a […]
Judging by the billions of dollars spent on World Cup advertising alone, the game of soccer commands a maniacal fan and brand following. Global soccer video platform KICK, which launched as early YouTube multichannel network “KICKTV” in 2012, wants to capitalize on that craze with an eye toward reaching millennial soccer fans with cross-platform video. […]
Facebook’s growth led to a strong first quarter and stock that shot upward post-earnings. Facebook’s Q1 2016 revenue grew 57% year over year to $5.4 billion, compared to $3.5 billion the same time last year. Advertising comprised $5.2 billion of that revenue. Of that ad revenue, 82% came from mobile, compared to 73% in Q1 2015. Meanwhile, monthly […]
To grow its readership, Engadget focused on quality and relevance. The tactic – simple to imagine but hard to execute – has paid off: The AOL-owned site posted 13.6 million unique visitors in January during the Consumer Electronics Show, according to comScore. That’s its highest-traffic month ever and nearly double the number of visitors compared […]
There’s nothing investors want to see more from Twitter than monthly active user (MAU) growth. It’s been the recurring theme every quarter since former CEO Dick Costolo flew the coop in June. The needle moved minutely this past quarter. Twitter told investors on Tuesday that its monthly active user base increased from 305 million last […]
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]
It’s been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s […]
Digital holds a 29.3% share of all media investment in the United States, up from 28% last quarter, according to GroupM’s annual Interaction 2016 report, which aggregates insights from the agency’s digital advertising activities and was released on Monday. GroupM focused its findings around four core issues related to the growth of mobile: the difficulty […]
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.
The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.
