Barokas said the toughest part of designing Sourcepoint was solving for all stakeholders: publishers, users and advertisers. “There’s going to be so many levels of complexity for how we restore balance and provide balance to constituents,” Barokas said.
Sourcepoint’s product exists today as a “good working version” with dozens of beta publishers, Barokas said. It will roll out additional functionality down the line. Barokas is offering the product free for now, like he did with AdMeld, in order to prove the value of the product to publishers.
Down the line, it will work on a software-as-a-service model, with Sourcepoint taking a cut of the revenue recovery, or what publishers bring in from subscriptions or ad revenue from former ad blockers.
Publishers implement Sourcepoint via tags or APIs, Barokas said, depending on the complexities of a publisher’s content management stack. User preferences – like if they decided to subscribe or see relevant ads – are stored in “multiple ways,” he said, and include cross-device capabilities.
“I hope we start to create an understanding in the mind of the user that there needs to be a transparent exchange of value,” Barokas said.
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!