Snap Stops Grading Its Own Homework
Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.
Latest
EDITOR’S CHOICE
These AI Agents Want To Handle All The Annoying Parts Of Media Buying
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
Guest Column
Popular
Must Read
Nielsen Is Acquiring DoubleVerify For $2.15 Billion
On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.
WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card.
AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business
“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”
Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer
On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.
For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.
Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry
During Paramount Skydance’s Q2 earnings call, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.
Writers
Podcasts
AdExchanger Talks
Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
The Big Story
The Opportunity and Threat Of Google Buyer Direct
AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.