Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
Intent Data Is A Gift, With Edible Brands
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That’s why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.