The Trade Desk Makes Its DSP Available Within Skai And Pacvue
The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms.
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AdMarketplace Is Piloting Performance Ads In AI Chat
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Amazon Faces An Easy Boycott But An Existential Question
The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
Paramount’s Upfront Pitch Is About Three Things
Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.
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AdExchanger Talks
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes,” says Sarah Iooss, head of agency partnerships at Amazon Ads.
The Big Story
Programmatic tensions peaked last fall as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness now leads a new group aimed at fostering dialogue and reducing conflict in the space.