Latest

CTV

AI Is Redefining Premium Content – Which May Not Be A Good Thing

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

Steve Webb, VP of revenue, Ads, Unity
hiring

Meta Exec Steve Webb Moves To Unity As VP Of Revenue For Ads

Salon CRO Justin Wohl
the sell-sider

Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences

Comic: In The Publisher's Kitchen
Ad Exchange News

Slicing And Dicing Your Way To Nothing; Vogel’s Advice For Publisher Moguls

Podcast

Moving Beyond The “Empathy Incentive” In DEI, With Publicis And Black Enterprise

Making it rain.
Investment

With Audio Measurement And Attribution Lacking, Veritonic Raises $7.5M

Guest Column

Eric Mayhew
Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

Daily Roundup

Daily News Roundup

Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue

Popular

  1. Marketers

    Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

  2. Finger connecting dots on a cork board network concept
    AI

    These AI Agents Want To Handle All The Annoying Parts Of Media Buying

  3. AdExplainer

    The Programmatic Auction Is Changing In Real Time – Here’s How

  4. Platforms

    Snap Stops Grading Its Own Homework

  5. Agencies

    Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”

Must Read

The Big Story Podcast
PODCAST: The Big Story

Prog AI Live: AI’s Slippery Slop

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

Felipe Cuevas for TelevisaUnivision
CTV

We Went To Eight Upfronts This Week. Here’s What We Learned

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV Roundup

Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

CTV

Upfronts Day Two: Dancing And Data

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

CTV

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

CTV

Upfronts Day One: Publishers Jostle For Position As Performance Drivers

AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.

Writers

Podcasts

AdExchanger Talks

Influencer Marketing Grows Up

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

The Big Story

Prog AI Live: AI’s Slippery Slop

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?