A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Bark Patterns
By Nate Neal
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Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers Are Getting Used To AI In The Ad Stack
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
For Video Publishers, Performance And AI Go Hand In Hand
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
Ad Performance Hinges On Kicking Fragmentation’s Butt
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
PODCAST: The Big Story
AI Off The Rails
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
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Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
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Better Attribution Makes Live Sports A Performance Play
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
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StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights
StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from behavioral data. One of the earliest testers, Shepherd, an audience strategy consultancy, is using it to test news products for niche audiences.
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Roblox Opens Up Advertising To Kids Under 13
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
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OPINION: The Sell SiderDynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation
The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from.