“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long-discussed goal of convergence. But, at the same […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior director of marketplace quality at The Trade Desk. The plague of invalid traffic (IVT) is well documented across the industry, particularly in recent weeks with the discovery […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, VP of strategy at Index Exchange. 2016 saw header bidding begin to move from display and mobile into video. On the buy side, the demand for premium content escalated, and publishers continued to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Snap Inc. wants to be the de facto camera company by taking the camera out of people’s hands and creating a frictionless portal into everyday life. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Parsec Media. Paying for business outcomes has recently gained popularity with media buyers and brands. The idea is that media buyers only pay for advertising when […]
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he immediately noticed that the tech publisher was missing out on a lot of programmatic revenue. Its viewability scores topped out below industry averages. Mashable sold inventory on the open exchanges blindly, hampering CPMs. And sales […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. I’ve been hearing a lot about marketing orchestration lately, and based on the way people are using the terminology, I think it bears […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Patrick Salyer, CEO at Gigya. If we’ve learned anything about progress, it’s that regulation rides hot on the heels of innovation. With the birth of the airline industry, for example, came […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kevin Jennison, chief technology officer at Gladly. A well-targeted online ad can be a delightful moment – that instant you find the exact gift or concert you were looking for. Sadly, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tom Kenney, president and CEO at Verve. The recent news that AT&T intends to buy Time Warner represents a key example of what will almost certainly be an industrywide tide of media merger-and-acquisition moves […]
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
