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Patrick Salyer

  • PODCAST: AdExchanger Talks

    Podcast: GDPR Day Zero

    BY //

    AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation. […]

  • OPINION: Data-Driven Thinking

    Managing Consumer Privacy Matters Now More Than Ever

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Patrick Salyer, CEO at Gigya. If we’ve learned anything about progress, it’s that regulation rides hot on the heels of innovation. With the birth of the airline industry, for example, came […]