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AdExchanger.com Reading List For The Holidays

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It’s been quite a year on AdExchanger.com as events encompassing the ecosystem of advertisers, publishers, agencies, tech and data companies have not disappointed and included many twist and turns.

In that spirit, please climb aboard the AdExchanger.com time machine and re-live the excitement as you sip on your holiday cuppa or cocktail. The next post for AdExchanger.com will be Tuesday, January 3… Get ready for another wild ride into the data-driven maelstrom!

2011 Industry Reactions

A Selection of 2011 Opinion

A Selection of 2011 Events

Predictions for 2012:

Top Posts by # of Tweets for 2011


By John Ebbert

Must Read

Commerce

How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

America’s biggest department stores are changing, and changing fast.

Technology

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Digital Out-Of-Home

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Social Media

Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
antitrust

Closing Arguments Are Done In The US v. Google Ad Tech Case

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

Programmatic

Wall Street Wants To Know What The Programmatic Drama Is About

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.

Popular

  1. David Nyurenberg, SVP of Digital, InterMedia Advertising
    OPINION: Data-Driven Thinking

    CTV Is Less Transparent Than YouTube. That Should Alarm Everyone

    CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further. The reason is not complicated. When buyers cannot see what they are buying, they cannot commit their spend with conviction.

  2. Marcelo Kertész, CMO, Manscaped
    Marketers

    Here's How Manscaped Groomed Its Brand For Long-Term Growth

    Manscaped’s CMO Marcelo Kertész on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, long-term growth.

  3. Tracy Morrissey, SVP of media & performance, Innocean USA
    PODCAST: AdExchanger Talks

    Making Your Brand Matter To The Models

    You can’t buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

  4. Marketers

    Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games

    Differin, which produces over-the-counter gels and patches to treat acne, wanted to reach teens facing their first breakouts – and do it in a way that felt real.

  5. Kelley Train, VP of data and strategic alliances, Guideline.ai
    Data

    Media Intelligence Startup Guideline.ai Aims To Take The Guesswork Out Of Media Planning

    Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven insights on media spend, pricing and market trends.