Online Advertising

During last week’s Internet Retailer Conference In Chicago, AdExchanger.com spoke to Mike Afergan, CTO and SVP of Advertising Decision Solutions (ADS) at Akamai about the company’s digital advertising products including its new “pixel free” solution as well as industry trends from Akamai’s point-of-view.  Read the release on Pixel Free. The Ecommerce Pitch and Pixel Free […]

Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and […]

Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]

Terence Kawaja is Managing Director of GCA Savvian, an investment bank, which “acted as exclusive financial advisor to Invite Media, Inc. and assisted in the negotiations” between Google and Invite Media. Google acquired Invite Media last week. AdExchanger.com: Why do you think Google bought Invite Media? TK: I will let Google answer that but Invite […]

Mediabrands’ Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: “Google’s purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open […]

Jed Simon is Founder & Partner and Patrick Yee is Partner of Fast Pay Partners. AdExchanger.com: Please share background on yourselves. And, where did the idea come from for Fast Pay Partners? Jed: The idea for Fast Pay Partners was based on seeing the need firsthand. Patrick: Before Fast Pay, I co-founded of Shopflick, a […]

This is the fourth and final day of the data-media series. If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Andy Atherton, COO, Brand.net: “…it’s fine for data companies […]

AdExchanger.com surveyed executives from the digital ad world regarding their opinion on the recent acquisition of Invite Media by Google which was announced yesterday. What are your thoughts about Google’s acquisition of Invite Media?   Any concerns? Matt Spiegel, CEO, Omnicom Media Group Will Margiloff, co-CEO, Innovation Interactive Bill Demas, CEO, Turn Tim Ogilvie, CEO, AdBuyer.com […]

As previously noted, Google announced that it has acquired demand-side platform Invite Media for a rumored $40-81 million depending on who you talk to.  In a post on the DoubleClick Advertiser Blog, VP of Product Neal Mohan said: “The team at Invite Media has developed technology that enables advertisers and agencies to use “real time […]

If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Adam Cahill, SVP, Director of Digital Media, Hill-Holliday: “If that markup is worth it in terms of the results they […]