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»compass labs

Compass Labs Focuses on Social Intelligence and Audience Segmentation

Facebook PMD partner Compass Labs launched in 2009 to serve the then nascent social marketing space. Today the company incorporates real-time marketing intelligence into its products. "We call ourselves a 'proficient listening platform,'" Compass Labs CEO Dilip Venkatachari told AdExchanger. "We started with our capability to identify audience segments and we developed the ability to... Continue reading »
by Kimberly Maul // March 18th, 2013 //
»
Compass Labs Identifying Purchase Intent Through Social Conversations Says CEO Venkatachari

Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and... Continue reading »
by AdExchanger // June 16th, 2010 //
»

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