• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»compass labs

Compass Labs Focuses on Social Intelligence and Audience Segmentation

Facebook PMD partner Compass Labs launched in 2009 to serve the then nascent social marketing space. Today the company incorporates real-time marketing intelligence into its products. "We call ourselves a 'proficient listening platform,'" Compass Labs CEO Dilip Venkatachari told AdExchanger. "We started with our capability to identify audience segments and we developed the ability to... Continue reading »
by Kimberly Maul // March 18th, 2013 //
»
Compass Labs Identifying Purchase Intent Through Social Conversations Says CEO Venkatachari

Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and... Continue reading »
by AdExchanger // June 16th, 2010 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool
  • Your Ad Tech Partner Was Acquired. Now What?
  • Gap’s CMO: “Content Has To Evolve As You Move Through The Funnel”
  • ​​When the Old Guard Falls: TV Advertising Beyond Nielsen
  • Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved