ARCHIVE FOR:

compass labs

  • Social Media

    Compass Labs Focuses on Social Intelligence and Audience Segmentation

    BY Kimberly Maul//

    Facebook PMD partner Compass Labs launched in 2009 to serve the then nascent social marketing space. Today the company incorporates real-time marketing intelligence into its products. “We call ourselves a ‘proficient listening platform,’” Compass Labs CEO Dilip Venkatachari told AdExchanger. “We started with our capability to identify audience segments and we developed the ability to […]

  • Online Advertising

    Compass Labs Identifying Purchase Intent Through Social Conversations Says CEO Venkatachari

    BY AdExchanger//

    Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and […]