• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»compass labs

Compass Labs Focuses on Social Intelligence and Audience Segmentation

Facebook PMD partner Compass Labs launched in 2009 to serve the then nascent social marketing space. Today the company incorporates real-time marketing intelligence into its products. "We call ourselves a 'proficient listening platform,'" Compass Labs CEO Dilip Venkatachari told AdExchanger. "We started with our capability to identify audience segments and we developed the ability to... Continue reading »
by Kimberly Maul // March 18th, 2013 //
»
Compass Labs Identifying Purchase Intent Through Social Conversations Says CEO Venkatachari

Dilip Venkatachari is CEO and co-founder of Compass Labs, a real-time targeting technology company. AdExchanger.com: Please share some background on you. And, where did the idea for Compass Labs come from? Prior to co-founding Compass Labs, I led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and... Continue reading »
by AdExchanger // June 16th, 2010 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
  • 4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • State Privacy Laws Ignite The Contextual Targeting Opportunity
  • Meet Digital Media's Newest Darlings; Accenture Interactive Wins Big Piece Of Kimberly-Clark's Business
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved