Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
Earlier this month, online advertising technology company AdKeeper announced new investment in the company totaling $35 million and led by Oak Investment Partners. From the release, “The funding will be used to grow one of the strongest online media startups in history, with the largest group of charter advertisers ever assembled by a new company […]
Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex […]
The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media agencies, search engine marketers, ad networks and DSPs add the search-display channel to its offering. Yet, it remains early days for a publicly available, […]
Yesterday in an article by AdWeek’s Katy Bachman, behavioral ad self-regulation tech company Better Advertising announced that it is changing its name to Evidon and that Publicis’ VivaKi had signed on as a partner to utilize Evidon’s services to provide the “i” and privacy controls to consumers within display ads. Read more. Evidon’s CEO Scott […]
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. AdExchanger.com: What problem is Monetate solving? DB: Monetate is helping companies realize some of the fundamental promises of eCommerce. For years, companies have been hearing about the great potential of agile, focused, one-to-one marketing on the Internet. Yet achieving […]
On Tuesday, tag management firm TagMan announced that it had closed $2+ million in Series A investment led by venture capital firm Greycroft Partners. TagMan founder and CEO Paul Cook said in the release, “We will put the new funding to immediate use in releasing version 3 of our technology, building out our infrastructure to […]
Below is a sample of industry reaction to yesterday’s acquisition of attribution analytics company ClearSaleing by e-Commerce infrastructure and services company GSI Commerce. Read the release. Justin Evans, SVP Audience Insights, Collective GSI’s move into the advertising analytics arena emphasizes the trend among advertisers to take advantage of increasingly sophisticated ROI metrics. As data sources […]
There appears to be good momentum in digital advertising for ad verification solutions, but where does it all end up? Can a “point solution” evolve into a sustainable, long-term business within the ad technology stack? I’d argue more “points” will need to be added – especially if these companies want to “exit.” But first, let […]
Wednesday, demand-side platform Turn announced the closing of a $20 million Series D round of funding led by Greenspring Associates and existing investors Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures. Read the release. Turn CEO Bill Demas discussed plans for the new funds and industry trends. AdExchanger.com: Do you identify Turn as […]
