When news of Chrome’s intention to block ads based on the CFBA program first broke earlier this year, stakeholders across the industry, including fellow members of the CFBA, were unsure how the program would be enacted or enforced. Chrome’s mid-February implementation gives media companies time to sign up for the program, but there are still important details missing, like the registration process and on potential fees.
The CFBA’s news release said those details will be published for review in January when certification begins.
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