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»One Question

How Can House Ads And Oversupply Of Display Work Together Effectively?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He… Continue reading »
by AdExchanger // March 8th, 2012 //
»
What Does ‘Demand-Side Platform’ Mean To You?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He… Continue reading »
by AdExchanger // January 4th, 2012 //
»
What Is The Future For Display Advertising?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television… Continue reading »
by Ad Traders // September 7th, 2011 //
»
What’s The Biggest Challenge For Search Marketers When It Comes To Display Advertising?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series… Continue reading »
by AdExchanger // August 9th, 2011 //
»
What Are The Characteristics Of The Ideal Startup Employee?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the… Continue reading »
by Ad Traders // July 26th, 2011 //
»
What Aren’t Publishers Getting About Real-Time Bidding Today?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Andrew Pancer, Chief Operating Officer of Media6Degrees, a social targeting, advertising company. He recently answered the… Continue reading »
by AdExchanger // June 29th, 2011 //
»
What Is The Impact Of The Private Exchange World Today?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Matt Greitzer is Co-Founder and COO of Accordant Media, media buying and optimization company. He recently… Continue reading »
by Ad Traders // May 16th, 2011 //
»
If You’re A Publisher Today, What Are Your Data And Ad Exchange Strategies?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Scott Knoll, President, Datran Media’s Aperture business. He recently answered the following question during a conversation with AdExchanger.com…… Continue reading »
by Ad Traders // April 18th, 2011 //
»
Regarding Misconceptions About Data For Ad Targeting

Jason Lynn is Chief Strategy Officer of interclick, an online advertising company. Lynn is responding to Hooman Radfar of Clearspring who authored a One Question piece recently – “What Is The Biggest Misconception About The Use Of Data For Ad Targeting?“… Leaders in the data targeting business uttered a collective ‘Amen’ to Hooman Radfar’s assertion… Continue reading »
by Ad Traders // April 6th, 2011 //
»
What Is The Biggest Misconception About The Use Of Data For Ad Targeting?

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question during… Continue reading »
by Ad Traders // March 30th, 2011 //
»
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