Marketers

A peek into fintech app Betterment’s nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).

Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.

OMD’s Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses most often and why.

PubMatic’s new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping up their use of AI.

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end platforms and collaboration among buyers and sellers.

Google’s DV360 adding attention as optimization signal could finally help wean buyers and platforms off bidding on ad inventory based on viewability.

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation over the latter’s recent report on bot detection.

GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs.

The CFPB backtracks on plans to bar data brokers from selling financial data; Jamie Lee Curtis takes on Mark Zuckerberg over fake AI ads; and Gas Station TV drives traffic to Applebee’s.