This past Thursday morning, Search Engine Strategies reprised its display advertising panel, “Ad Networks & Exchanges: How the Search O/S is Changing the Display Game,” for the New York audience. Given that the panel was up against a formidable group of search engine marketing superstars in another room, this panel more than held its own […]
Sacha Berlik is CEO & Co-Founder of Mexad, an auction-based Ad Exchange specialists company. AdExchanger.com: Looking at your experience as GM in Western Europe for Oridian, what learnings are you bringing forward to Mexad? SB: Oridian had account No.1 on Right Media back in 2005 – our CTO had been Director of AdExchange Management for […]
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. As I sat at my desk the other day, I remarked to our lead analyst that after reading what […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, CEO at Peer39. In a world where information changes constantly, it can be a steep challenge just to keep up with the latest news and trends. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Koretz Sticks It To Display Firebrand David Koretz takes out the cattle prod and says just what he thinks about display advertising: “It is easier to buy nuclear arms in the former Soviet Union than complete an online display buy.” Then Koretz lists “five […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Megan Pagliuca is Senior Director of Professional Services of Yahoo!’s Right Media. Data-driven buying should be an integral component of every agency’s media plan, but using a technology platform as a central media trading arm is only the first step in designing a data-driven strategy. It is important to take a holistic approach and leverage […]
Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on the Google Content Network. Read the announcement by Google Product Manager Aitan Weinberg on the AdWords blog. Hello? Anyone there? This is […]
Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Time For Creative Display In the second of a series of Google thought leadership pieces on display advertising, VP Neal Mohan ropes in the importance of creativity, the creative (the human) and the creative (the display ad). Mohan concludes, “It’s the goal of […]
