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The Complications Of Merging Marketing And Ad Tech

Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around fraud, compliance and risk require trillions of computations. But the comparatively recent proliferation of online channels has created a need for rich analytics among marketers. And as the marketing and... Continue reading »
by Ryan Joe // December 23rd, 2013 //
»
SAS On Ads: aiMatch Turns Into SAS Intelligent Advertising, Launches New Products

Back in January, enterprise analytics company SAS took the plunge into the online ad ecosystem and acquired publisher-side ad server aiMatch.  Read the Q&A with SAS' exec Wilson Raj. Now that aiMatch has been "swallowed," SAS is launching new advertising products (read the release) led by aiMatch's former CEO Jeff Wood, who is now Senior... Continue reading »
by AdExchanger // May 15th, 2012 //
»
The Industry 'Take' On SAS Acquiring aiMatch

Yesterday, SAS acquired publisher ad server aiMatch for an undisclosed sum. According to the release, "SAS' advanced analytics combined with aiMatch's technology will provide publishers with an end-to-end solution to help manage, forecast, optimize and measure ad inventory to maximize ad revenue". Read more. AdExchanger reached out to executives in the industry for their "take"... Continue reading »
by AdExchanger // February 22nd, 2012 //
»
aiMatch To Build Value In Direct And Third-Party Inventory Says CEO Wood

Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to... Continue reading »
by AdExchanger // March 25th, 2010 //
»
 

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