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Bill Duggan is Group Executive Vice President at the Association of National Advertisers, a trade association for the marketer and which “leads the marketing community by providing its members insights, collaboration, and advocacy.” Duggan discussed the trade group’s latest whitepaper (read the release) which reviews on behalf of marketers the agency trading desk model. Download […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 24/7 RTB 24/7 announced that its Open AdStream ad platform is now real-time bidding(RTB)-enabled. The company claims that differentiation from other SSPs and ad exchanges includes “a single decision engine” and “instead of integrations between multiple systems, the experience for the users viewing the […]

Curt Hecht is CEO of VivaKi Nerve Center, part of agency holding company Publicis. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Hecht to discuss the Nerve Center, his views on the space, and the state of VivaKi Nerve Center today. Click below or scroll down for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Strategic With Video YuMe has received a cool, strategic $12 million investment from a group that includes Samsung Ventures among others as YuMe appears to be clearly warming to the role of solutions provider for the connected TV future – in addition to […]

Richard Harris is Co-Founder and CEO of Intent Media, an online ad platform for ecommerce publishers. AdExchanger.com: First, can you share a little bit about your background and how you arrived at deciding to launch Intent Media? RH: My background is – having been a retailer for a long time – I was part of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Or IPO The Business Insider drank from the rumor cauldron (or something like that) yesterday and said that Amazon may want to acquire sell-side platform PubMatic. TBI’s Nicholas Carlson quotes a source and writes, “This source said a Pubmatic executive and another plugged-in […]

Joel Jones has been announced as VP, Americas Ad Marketplaces at Yahoo! which includes responsibilities as the new head of Yahoo!’s Right Media Exchange in North America.  Jones spoke to AdExchanger.com during last week’s ad:tech event about RMX and its latest developments. AdExchanger.com: Can you share a little background on you and your new role? […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Is H-O-T Hot hot hot… Video DSP and analytics firm TubeMogul says pre-roll is “catching up” with online display ads in terms of inventory with real-time bidding attributes. See the graphic. According to a company blog post, “In the past five months, pre-roll […]

Joe Zawadzki is CEO of MediaMath, a demand-side platform technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Zawadzki to discuss his company, his views on the space, and the state of MediaMath today. Click below or scroll down for more: Today’s M&A The Past Year […]