“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zane McIntyre, co-founder and CEO at Commission Factory. Advertisers know that measuring success based on reach doesn’t lead to conversions. Yet impressions, clicks, social shares, quality scores and time on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Downie, senior vice president and general manager of data solutions at Lotame. Marketers can have all the data they could ever want, but if that data is of low […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor at Melbourne Business School. Programmatic has for years faced a lot of heat for its lack of transparency and measurement, brand-safety and fraud issues. Over the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, head of global automated monetization at IBM Watson Advertising. We have all met people who love driving a manual stick-shift car. They will tell you how much they […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dean Vegliante, president at Netmining. With smartphones “positioned to become the default device for internet access” for many Americans, according to eMarketer, marketers know that they must have a mobile component. But […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The telcos are uniquely equipped for the battle of the people-based marketing crown. They have the best mobile data, which is crucial for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Marosi, director, client advisory, at 84.51°. Why is it that many analysts – who have so much data, yet so little time – turn up their noses at reporting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. In February 2013, I developed a simple data framework to demystify the data landscape and explain why technology and media companies were building […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. We’ve looked at marketing clouds from both sides now, up and down – and still, somehow, it’s their illusions that we recall. Do […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sebastiaan Moesman, CEO at Improve Digital. A lot has happened in the last year, and the programmatic industry is at a turning point: It must educate, control, check and adapt, […]
