The New HoldCo Agency Model; Does X’s Lawsuit Alienate Advertisers More?
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again.
Topic
Daily News Roundup
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Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue
In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.
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Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web
In today’s newsletter: US rules Google has a monopoly in search, but not search ads; Nvidia’s unreleased AI has been scraping online video from YouTube, Netflix and others; and streaming app Max debuts a new personalized home page.
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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results
In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.
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Why Retailers Lock Up Brand-Name Items; Walking Before They Crawl
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday.
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OPINION: Daily News RoundupFor Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
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A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage
In today’s newsletter: Google Performance Max enables third-party brand safety measurement for YouTube; gen AI firms roll out new data-scraping bots to replace those blocked by publishers; and RAG deals give publishers more leverage in licensing their content to gen AI.
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Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs
MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans.
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Ads For What You Can’t Get At Walmart; Anything Is Possible
In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.
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Why Sponsors Love Niche Sports; Does GAID Need Aid?
With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?
Must Read
Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
PODCAST: The Big Story
Guess Its AdsGPT Now?
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
A Win For Open Standards: Amazon’s Prebid Adapter Goes Live
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.
Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
CES 2026: What’s Real – And What’s BS – When It Comes To AI
Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.