Home Content Studio Why Cross-Device Advertising & Personalization is the Future with Charlotte Maines, Amazon Ads | Cannes 2025
Content Studio

Why Cross-Device Advertising & Personalization is the Future with Charlotte Maines, Amazon Ads | Cannes 2025

By AdExchanger Content Studio

SHARE:

Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and media monetization.

Related Stories

Must Read

PODCAST: The Big Story

Rest In Privacy, Sandbox

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.

Platforms

AWS Launches A Cloud Infrastructure Service For Ad Tech

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.

CTV

Netflix Boasts Its Best Ad Sales Quarter Ever (Again)

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: No One To Play With
Privacy

Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.

Platforms

The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit

TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
antitrust

How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.

Popular

  1. CTV

    Comcast Intros Biddable And Programmatic For Linear TV

    On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.

  2. Platforms

    AWS Launches A Cloud Infrastructure Service For Ad Tech

    AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.

  3. Comic: Peak RMN
    Commerce

    PayPal Finds A New Transaction Pool With Retail Media

    PayPal Ads is continuing its new product announcement whirlwind with news that it’s partnering with the commerce media startup Rokt to bring non-endemic advertisers to some PayPal and Venmo post-payment pages.

  4. CTV

    Netflix Boasts Its Best Ad Sales Quarter Ever (Again)

    In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.

  5. Comic: At The Privacy Diner
    Platforms

    CDP Hightouch Has A Shortcut For Making UIDs

    Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.