Home Content Studio Why Cross-Device Advertising & Personalization is the Future with Charlotte Maines, Amazon Ads | Cannes 2025
Content Studio

Why Cross-Device Advertising & Personalization is the Future with Charlotte Maines, Amazon Ads | Cannes 2025

By AdExchanger Content Studio

SHARE:

Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and media monetization.

Tagged in:

Related Stories

Must Read

Commerce

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.

Social Media

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

Marketers

The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Programmatic

Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Programmatic

PubMatic Is All In On Agentic AI

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Comic: Always Be Paddling
Marketers

The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

Popular

  1. Marketers

    The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All

    The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.

  2. A hand points a smart TV remote at a smart TV screen displaying several blurred-out content titles for viewers to choose from.
    connected TV

    Amazon Audiences Are Coming To Netflix

    Starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.

  3. Social Media

    Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

    Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

  4. Sarah Caputo, Founder & Independent Advisor, Fraction Method
    OPINION: On TV & Video

    Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

    The divergence between the DSPs reveals shifting buy-side priorities. Advertisers have grown wary of how The Trade Desk earns margin, where its algorithm steers inventory and how these strategies compete with buyer goals.

  5. Marketers

    Dstillery Has A New Agentic AI Interface For Refining Audiences Faster

    DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.