Commerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it […]

Publicis Groupe will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business, the company announced on Thursday. CitrusAd’s direct connections to retailers – and the first-party data partnerships that come along with those connections – were a draw. Terms of the deal were not disclosed. CitrusAd is a competitor […]

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cary Lawrence, CEO of customer data and analytics platform Decile. We’ve seen an absolute explosion in independent ecommerce entrepreneurship over the past year. But the industry is confronting headwinds on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator […]