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Comic: The Final Straw

By AdExchanger

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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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Platforms

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Commerce

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Publishers

The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Gamechanger (Google lost the DOJ's search antitrust case)
Google ad tech antitrust trial

Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!

Agencies

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.

Q2 earnings

Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon

When The Trade Desk sneezes, ad tech catches a cold.

Popular

  1. Platforms

    Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

    Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

  2. PODCAST: The Big Story

    Remedying A Monopolistic Ad Server

    We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?

  3. Danilo Tauro, Managing Partner, Aperiam
    OPINION: Data-Driven Thinking

    The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

    The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.

  4. CTV Roundup

    How Wildgrain Developed The Right Recipe For CTV Advertising

    CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.

  5. Marketers

    AI Marketing Platform Bluefish Raises $20M In Series A Funding

    Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.