A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon
When The Trade Desk sneezes, ad tech catches a cold.
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Magnite Is Making Pause Ads Available To Buy Programmatically
Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP.
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Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers
Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.
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PODCAST: AdExchanger TalksROAS? Nah. The Home Depot’s All About ROMO
Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.
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One Startup’s Plans To Make Digital Out-Of-Home More Accessible
Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses by simplifying the process and lowering the cost.
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Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.