OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
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sorta CTV
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CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.
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Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
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Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible.
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Comic: Sorta CTV
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…