Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate
Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google Ad Manager.
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DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
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How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
Tatari CEO Philip Inghelbrecht explains how AI doubled revenue without adding staff, why direct deals beat programmatic, and why publishers must focus on data.
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OPINION: Data-Driven Thinking
Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides
Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the breakthrough marketing always needed?
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The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.