By guest artist Lila Ash
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Nonplussed.
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Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.
CTV Manufacturers Have A New Tool For Catching Spoofed Devices
The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.
The Trade Desk And PubMatic Are Done Pretending Deal IDs Work
The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.
Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
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Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
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Goodbye, Legalese. Hello, Easy Privacy Fixes?
It’s not that people don’t care about their privacy – they do. The problem is that protecting it is often difficult, inconvenient and confusing.
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OPINION: Data-Driven ThinkingWhy Your First AdCP Project Is Probably Going To Fail
It won’t fail because the protocol is bad; it will fail because you’ve been sold a simplistic dream – a “universal API” for ad tech – and that’s what you’re budgeting for.
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How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.
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PODCAST: The Big StoryThe Power of Prebid
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.