Soon, UK buyers will have two premium publisher coalitions to choose from. On the heels of the announcement of Pangaea, the UK trade association AOP (Association of Online Publishers) revealed on Tuesday its plans to create a consortium set to make its debut in six to eight weeks, after the publishers involved implement AppNexus technology […]
On April 1, the newspaper assets of the E.W. Scripps Company will go to Journal Media Group – publisher of the Milwaukee Journal Sentinel. In exchange, Scripps will receive Journal Communications’ local broadcast, radio and digital holdings, giving the media conglomerate a total of 33 broadcast properties, 34 radio properties and 150 different digital properties […]
South African buyers and sellers knew from looking at their peers in the US and UK that they needed to develop a programmatic strategy. But publishers were initially reluctant because of the cost of programmatic tech and the old fear that buying in an RTB environment devalued inventory. This concern led WPP to help create […]
IBT Media – publisher of International Business Times, Latin Times and Newsweek – plans to grow programmatic revenue from 30% to 60% by the end of this year. It first started selling programmatically last May and plans to fuel growth by adding programmatic direct to the mix through Rubicon and Sonobi. Buyers can purchase through […]
AppNexus has acquired Yieldex, whose platform provides publishers with analytics, forecasting and sales management tools. The deal might help strengthen AppNexus’ relationships with media sellers at a time when direct deals between marketers and publishers represent a growing portion of the programmatic ad pie. The Wall Street Journal placed the deal’s value at approximately $100 million in cash and […]
PlayBuzz, the user-generated quiz and article site, revealed Wednesday it had raised $16 million in Series B financing, bringing its total funding to almost $20 million. It’s the latest win for the Israeli publisher, which surpassed The Huffington Post three months ago to become the most-shared publisher on Facebook. Investors liked PlayBuzz’s growth potential and […]
The Guardian, CNN International, the Financial Times and Reuters have banded together to sell inventory programmatically through a program called Pangaea. The Economist also will sell inventory through Pangaea but is not a founding publisher. Pangaea gives publishers something they don’t have on their own; scale. It marries that scale with the member publishers’ first-party […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. New viewability measurement capabilities and the discovery of rampant fraud in ad exchanges has led advertisers to question whether any online advertising is actually seen by viewers. As a […]
Five of the biggest media players in France banded together to create a joint venture, La Place Media, to grow their programmatic revenues through a data-sharing arrangement. Between its first and second year in operation, the cooperative’s programmatic CPMs jumped 70%. It’s a trend that will continue as La Place Media closes out its third […]
Schibsted Media Group, a Norwegian publisher in Sweden, has lately come to market with a unified programmatic offering. Media agency executive Robert Johansson joined Aftonbladet, the group’s largest Swedish tabloid, in August 2013 as yield manager to work on its RTB offering. Six months later, Schibsted decided to combine and centralize data from across its […]
Being a programmatic salesperson today means tacking between technical and personal considerations. At BBC Worldwide Americas, where programmatic sales channels comprise a full third of ad revenues, the technical end means experimenting with tactics like varying price floors per advertiser in order to maximize yield. “If an advertiser is consistently bidding $20 on our inventory, […]
Sports content consumption fluctuates – down in the offseason, then surging around major sporting events. How can a publisher manage? Gannett-owned USA Today Sports Media Group uses programmatic to pick up the slack. “Programmatic has allowed us to ride those ups and downs of premium sales,” explained Chris Pirrone, the general manager of Sports Digital […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. We’ve heard a lot about viewability lately, with the IAB, MRC, ANA and other industry leaders passing significant milestones last year to make viewability a reality. Viewability provides valuable […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of ad products for The Weather Company. In 2001, the Sloan Management Review envisioned a bright future for “m-commerce” and a theoretical young consumer named Tommy. “His cell phone beeps: It’s […]
Jewelry and flower brands who briefly ramp up ad spend for Valentine’s Day love their private marketplaces. In early February, they set up private marketplaces with publishers who can provide the right audience and context. They test which sites yield conversions in the weeks before Cupid’s holiday and dial up the spend the final week […]
Advertisers’ demand for viewability is frustrating for publishers, who must contend with new contracts, new billing structures and new ways to value inventory, all while ensuring meeting viewability standards doesn’t erode ad revenue. During a town hall at the IAB Annual Leadership Meeting in Phoenix, about half the publishers in the packed room said they had […]
The company formerly known as Yellow Pages has worked hard in recent years to transfer its historical strength – helping consumers find local businesses via large printed books – into a business that’s now booking more than $1 billion in digital revenue. YP acquired mobile ad firm Sense Networks one year ago and continues to refine and experiment with […]
The New York Times reported relatively modest fourth-quarter and full-year earnings on Tuesday, but chief Mark Thompson hailed it as “the most encouraging year-over-year trend” for total advertising revenue since 2005. To that end, he touted strong growth in digital advertising, sponsored content and subscription-based revenue. “We were particularly pleased with the strong growth in digital […]
Twitter is finally giving its promoted tweets wings to fly beyond Twitter’s own walls. In a blog post Tuesday, Ameet Ranadive, Twitter’s senior director of product, said that advertisers will be able to syndicate promoted tweet campaigns running on Twitter to non-Twitter properties using the same creative and audience targeting parameters. Twitter didn’t get specific on how the […]
At Industry Preview 2015, a group of top publishers took a crack at what digital publishing looks like in 2015 in this panel led by MediaLink’s Wenda Harris Millard. Participants included: Zazie Lucke, Head of Global Media Marketing, Bloomberg Dao Nguyen, Publisher, Buzzfeed Troy Young, President, Hearst Digital Jon Steinberg, CEO, Daily Mail, North America […]
When Rant Inc. founder Brett Rosin created RantSports.com out of 150 sports blogs he pulled into one centralized hub, it became the foundation of what would soon turn into a massive portfolio of properties. Rant, founded in 2010, is no longer just RantSports. The media company now includes RantChic (fashion), RantStore (ecommerce), RantFinance and RantPolitical […]
During Yahoo’s earnings call Tuesday, CEO Marissa Mayer went into some detail about Yahoo’s plans to leverage Flurry’s developer connections to launch a mobile ad network. Mayer said mobile app developers who have downloaded Flurry’s free analytics will be able to turn on monetization with Yahoo Gemini, its native solution, as well as BrightRoll video ads. More than 600,000 apps […]
PubMatic has created an API that allows media buyers to find and buy private marketplace deals through their DSPs. The second phase will bring automated guaranteed deals into their platforms through the same API. Early DSP partners include DataXu, MediaMath, SiteScout, The Trade Desk and TURN. “We’re confident this will put us in a leadership […]
In April 2014 during its NewFront, Glam Media became Mode Media. The de-pinking of the company, President and CRO Dan Lagani said, “caught up the company name with where the business was.” The men’s site Brash.com, Foodie.com and parenting side Tend.com attracted audiences no longer overwhelmingly female. Hot pink walls in the office were painted […]
The three-year-old Brazilian music website Sua Musica attracts 3 million monthly unique visitors who listen to and download music from emerging local artists. With a user base focused on discovery and sharing finds, it’s become one of the most successful test publishers of Spot.IM, a chat overlay platform launched in 2012. Spot.IM looks like a […]
A year after AOL acquired Gravity, AOL-owned publication The Huffington Post has standardized the content personalization tool to power internal and external content recommendation links. This means it’s history for Taboola, HuffPost’s previous recommendation module. Gravity has powered the publisher’s “Suggested For You” internal module for the past six months, and it replaced the Taboola-powered external module […]
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that remains to be seen, the company took a step toward improving its ad offering when it unveiled a partnership with Adzerk on Wednesday. Adzerk, which works with publications like social […]
Publishers don’t just brag about their content anymore – they talk about their technology, which amplifies their voices in a world of social sharing, content recommendations and sorting algorithms. But what’s the balance between being a technology company and content creator? On the eve of the Industry Preview conference, AdExchanger asked three of the panelists […]
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers. The University of Maryland, Yale and Columbia have already adopted the CMS. Additional users may come from the more than 200 newspaper partners with which the Post has established subscription-sharing […]
With its acquisition of Selectable Media this week, Meredith picked up two new ad products: one that requires users to choose a video to watch before viewing content, and another enabling native-style placements that link to a branded content page. The companies did not disclose the terms but said the exit made money for Selectable […]
