Privacy

Consent is becoming one of the most important requirements in online advertising – and InMobi wants to help publishers collect it.

The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases to match encrypted audiences.

AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.

Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground (for now).

Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those.

In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year.

The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years.

“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava.

A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of ethical standards covering privacy, data ethics and misinformation.

There’s been talk about raising the age of consent from 13 to 16 under the Children’s Online Privacy Protection Act. Dona Fraser, SVP of privacy initiatives at BBB National Programs, weighs in.