Reddit seems to be in the news a lot lately as users flock to the platform in search of communities related to events or interests of the day, such as a “subreddit” on politics – or President Obama’s “Ask Me Anything” appearance – or how about cute cat pictures? The community site has few ads […]
It was 17 years ago that he founded the pioneering Internet advertising company, DoubleClick – and over four years since he helped sell it. But, original DoubleClick founder Kevin O’Connor can’t get the entrepreneurial bug out of his system and has targeted “recommendations” with a 60-person firm he co-founded in 2009 called FindTheBest. Like the self-explanatory […]
Display ad retargeter TellApart continues to grow its footprint among ecommerce publishers. CEO Josh McFarland recently discussed his company’s momentum and industry trends. Though he demurred on the subject of revenues, McFarland offered an optimistic outlook on his company and the industry at large in a Q&A with AdExchanger. AdExchanger: Can you talk a bit […]
Media companies aren’t what they used to be as distinct technology companies and agencies may percolate within. Think Hearst/iCrossing, Gannett and its cadre of digital tools and services, The New York Times, Conde Nast – and Washington Post Company and SocialCode. As CEO Laura O’Shaughnessy tells it, SocialCode is “the biggest player in the paid […]
Having originally conceived the idea while at vertical ad network Adify (which he sold to Cox in 2008 for a healthy $300 million), CEO Russ Fradin has not lost any steam in his own personal startup engine – let alone his passion for his latest startup, Dynamic Signal. Fradin explains that brand clients want to […]
The steady collection of extreme tech skills over at real-time ad platform and app marketplace AppNexus is creating a growing opportunity around services. The company is actively recruiting for an AppNexus Global Services unit, according to a company website, including NYC and London “open positions” from its job board. Call it a high tech agency or […]
Michael Scissons is founder and CEO of Syncapse, a Toronto-based, social performance management platform. Last week, Scissons’ company acquired Clickable, a social and search ad platform based in New York City. According to the release, “Clickable’s social and search advertising management functionality will become a key addition to Syncapse’s suite, which includes social media publishing, […]
A couple of weeks ago, Google announced its new Doubleclick Digital Marketing platform which further integrates DoubleClick ad products and begins to offer the promise of efficient cross-channel buying across media channels such as display and search. Many in the industry, particularly privately, see an inevitability in Google corralling much of the data-driven, display ad […]
With its deal to buy Vitrue, database giant Oracle wants to be the first to help corporate clients integrate social across human touch points – both within and beyond the organization, as well as up and down the purchase funnel. “By combining Oracle’s assets with social marketing, social calling, social service, and social monitoring, we […]
Online video advertising platform Adap.tv has a distinct goal in mind for its new App Center: to bring buyers, sellers and vendors that serve each into a single video marketplace for brand advertisers that will eventually include TV ad inventory. The thinking, Teg Grenager, Adap.tv co-founder and VP, told AdExchanger, is that as TV buying […]
Josh Manion is CEO of Ensighten, a tag management technology company. AdExchanger: Do you consider Ensighten a publisher side tag management company? Or do you consider some connection with the buy side as well? JM: If you were to categorize us in that framework, I would say we’re probably more publisher-focused… Some of our technology […]
Back in January, enterprise analytics company SAS took the plunge into the online ad ecosystem and acquired publisher-side ad server aiMatch. Read the Q&A with SAS’ exec Wilson Raj. Now that aiMatch has been “swallowed,” SAS is launching new advertising products (read the release) led by aiMatch’s former CEO Jeff Wood, who is now Senior […]
It’s still early in the online advertising “app” model business, but the reasoning for it is clear from a platform’s perspective. The more app companies that you have building products for your platform, the more robust and differentiated your platform becomes -which presumably leads to rising demand and, best of all, makes your platform that […]
On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger. AdExchanger: What does the Tealeaf acquisition by IMB […]
MediaMath has become the first demand side platform to spin off an agency from its core software business. With the creation of Kepler Group, the marketplace gets a new services provider for programmatic media buying – one that will work directly with high-touch brands. The new firm launches in the U.S. with nine clients, including […]
Phil Fernandez is CEO and President of Marketo, a marketing automation software company. Fernandez recently discussed his company and industry trends with AdExchanger. Click below or scroll for more: Audience Buying and Marketing Automation What Marketo Solves Defining Marketing Automation Addressing Brand, Competitive Set Marketer Transformation Milestones Ahead AdExchanger: Is there a connection between the […]
Xuehua Shen is CTO and Co-Founder of iPinyou, a demand-side platform technology company based in China. Shen discussed his company and its recently announced demand-side platform with AdExchanger earlier this month. Click below or scroll for more: Display In China iPinyou’s Demand-Side Platform Guaranteed Vs Non-Guaranteed Sourcing Display Supply Milestones Ahead AdExchanger: How has audience […]
Some of the best events related to ad technology are produced by vendors and The AppNexus Summit is one of those as it draws a strong, global crowd of entrepreneurial ad tech types who are ready to listen to what is ultimately a compelling, well-crafted sales pitch for the AppNexus platform. Above all, the event […]
We’re here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!’s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday’s Right Media forum at San Francisco’s Yerba Buena Center of The Arts. Mixing art with […]
Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis. In addition, the company just launched Brand Exchange for digital, display advertising, which the company describes as “an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.” Click below or scroll for more: […]
On Friday, NYC-based, demand-side platform MediaMath announced a joint venture with PubliGroupe, a provider of marketing and media sales services, called Spree7. Renato Martignoni, COO of Digital & Marketing Services at PubliGroupe said of the joint venture in a press release, “With our sales network in these markets and the setup of a dedicated team […]
Today, Aol announced the beta launch of its AdLearn Open Platform (AOP), “an extension of Advertising.com’s current AdLearn technology, that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, as […]
Amit Avner is CEO and Co-Founder of Taykey, an online advertising technology company focused on the social advertising space. Avner, who last spoke to AdExchanger in 2010, recently discussed industry trends and the latest with his company. Click below or scroll for more: Today’s Industry Trends Social And Success Metrics Clients & What Taykey Does […]
Prashant Mehta is CEO of Komli Media, an Asia Pacific media technology company with products across display, mobile, video, social, search and data. Click below or scroll for more: Background Komli’s Geographic Focus India’s Similarities to the U.S. Market Exchanges and RTB in India Revenue Momentum at Komli Milestones Ahead AdExchanger: You have some familiar […]
The recent merger of Donovan Data Systems and MediaBank into Mediaocean promises to usher in a long-awaited era of simplified, seamless workflow processes into media buying methods that have remained pretty much the same for decades. The deal, estimated at $1.5 billion, was struck last fall but took about six months for a regulatory review […]
Ilya Lichtenstein is Co-Founder of Mixrank, an online advertising, competitive data and analytics company. Lichtenstein discussed his company’s offering last week with AdExchanger as well as today’s release of a new API (read more) designed to “enable any enterprise customer complete access to our entire dataset of historical data going back nine months or so […]
Now that the merger of Donovan Data Systems and MediaBank into Mediaocean has passed regulatory muster, it’s worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts. As Bill Wise makes the transition from head of MediaBank to CEO of […]
Dennis Mortensen is CEO of Visual Revenue, a predictive analytics company for online publishing. AdExchanger: What has been the big highlight for Visual Revenue in the past year? DM: We haven’t pivoted into anything else so the vision with which we set up the company a year ago is exactly the same today. In the […]
Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]
Peter Massey, the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1. According to a release, he will be “responsible for management of the day-to-day operations of the company and report […]
