Platforms

When The Trade Desk sneezes, ad tech catches a cold.

Why sue Google now, when so many years have passed? Because “the pattern of anticompetitive behavior continues,” OpenX CEO John Gentry tells AdExchanger.

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

While Reddit’s ad business is ascendent, it’s still working on a strategy for getting the most out of its generative AI deals.

NBCU’s streaming losses were down to $100 million in Q2 from $348 million year-over-year, representing significant progress as the platform nears break-even.

Meta is making a massive investment in AI because “we have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors.

FC Barcelona is giving the beautiful game an AI-powered upgrade.

The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long?

A recent Google DV360 Help Center update had some advertisers panicking that invalid impressions served through Google’s ad platform would soon double. But now Google says that’s not really the case.