Have you ever seen the same ad an ungodly number of times while watching your favorite programming? If so, you’re a victim of the current connected TV (CTV) experience. Jon Ahuna, SVP of operations at Viant, uncovers two specific technical hurdles abehind this problem and shares how marketers can collectively overcome them through the smarter use of IDs.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television viewing is overtaking linear TV, and both national and local advertisers are scrambling to follow the eyeballs. And it’s no wonder. While 75% of linear […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. A marketer’s ability to execute and understand campaigns through an omnichannel lens is improving, even in an ever-shifting privacy landscape. That’s a good thing. However, as barriers between channels […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint. Operating systems have often been overlooked when discussing the fragmented ecosystem of connected TV. But as the hunger for connected TVs grows among consumers, more and more gatekeepers […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sarah Lewis, global director for CTV at ShowHeroes Group. Once upon a time, CTV was the new kid on the block. But it’s fast becoming an integral part of many advertisers’ video strategy. Now, as […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by David George, CEO of Pixability. Traditional TV is losing customers and advertisers to connected TV (CTV) and digital video, and large brands are asking questions about how they should align their ads with content that […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Polar CCO Matt Crenshaw. As of 2020, there are 10 million unique advertisers on Facebook. That means 10 million advertisers are already building ad creatives to target audiences on the social platform. Compare that to […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Swetha Basavaraj, Director of Product, Data at Samsung Ads. The endless discussion about the loss of identifiers for digital advertising really isn’t interesting anymore. Everyone already knows their cookies will crumble sooner or later. Everyone […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ken Harlan, founder and CEO, MobileFuse. CTV is taking center stage as the digital media industry’s next frontier. But there’s still quite a bit of in-market confusion around best buying practices, realities of fraud and […]
Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that’s working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest in […]
