“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Every television media buy seems to have its own fee structure since there is very little consistency in the ecosystem. Because of this, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. In my mind, these new […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. When programmatic TV buying first started gaining relevance a few years ago, its key value to agencies was to combine advanced data licensed from single-sourced data providers such as […]
Studio71, a multichannel video network (MCN) owned by German broadcast, radio and print media giant ProSieben, aims to be a media company for the social media creator. To ensure content makers and brands work together effectively, Studio71 snagged agency vet Matt Seiler as president of marketing solutions last month. The former chairman of IPG Mediabrands […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ariel Napchi, founder and CEO at HIRO Media. Programmatic advertising was supposed to create an environment in which a viewer is only exposed to relevant ads, a premise TV never succeeded in fulfilling. The […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky, senior vice president of agency and client development at Unruly. It’s rarer to find multiple tech sectors applauding the Federal Communications Commission (FCC) for any action it takes than it is to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jes Santoro, senior vice president of programmatic and advanced TV at TubeMogul. I first started in this business nearly 20 years ago as an assistant national TV buyer at BBDO. Thinking back, it’s amazing […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the video advertising industry was forecast to be tremendous. VAST, an […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Douglas, director of product strategy at Sizmek. As the biggest walled gardens on the web, Google and Facebook have become enormously successful. A walled garden in this context is an ad-supported platform that […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell […]
Satellite TV provider Dish Network is exploring more ways to match marketers’ first-party data with its own window into TV viewership following the launch of its programmatic exchange last fall. Dish already offered access to 82 segments, like age, sex, income and a plethora of propensities, such as the likelihood of a household to watch […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. As a longtime digital practitioner, I sometimes feel ashamed that I haven’t clicked on many banner ads in the last 10 […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. How do you determine whether a video ad campaign is successful? Especially when buyers of video inventory all seem to have different […]
A year ago, E.W. Scripps–owned video network Newsy was predominantly a desktop-focused site. A lot has changed for the publisher, whose 55-person editorial team endeavors to put its own spin on the stories of the day across verticals, from global news and policy to culture and entertainment. Newsy is now on pace to hit one […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. It’s no secret that Facebook has put a major focus on video as a key part of its strategy, with significant investments in 360, virtual […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid, founder and CEO at elasticiti. Nothing captures the imagination of the consumer – or aids in brand recall – better than that magic combination of sight, sound and motion. While video is […]
Kim Kardashian and pop star Taylor Swift are the only people with more social followers than Ellen DeGeneres. The popular talk show host’s brand transcends demographics and geographies, which has spurred a deeper shift into digital despite Ellen’s TV ratings strength. In May, Ellen Digital Ventures and Warner Bros. Television launched the Ellen Digital Network […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. The recent acquisition of TiVo by the company Rovi triggered an odd memory for me. There was an off-leash beach near our apartment […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Publishers, here’s why fill rate is low. Advertisers, this is why viewability is dismal and campaigns aren’t serving effectively. As browsers drop support for Flash, ad servers aren’t keeping […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. You’ve heard it before: Digital and TV are converging. We may talk about it, but many haven’t stopped to examine the hard technical and operational challenges that media companies […]
While still in its infancy, CafeMedia’s three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization. Now at 1 million monthly unique visitors and 76 million video views, the publisher, which embeds “body positivity” into all content across multiple verticals like beauty, entertainment, news and politics, has attracted large advertisers like P&G […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Dwight Ringdahl, senior vice president of technology at RhythmOne. The Federal Communications Commission’s (FCC) proposal to open up the set-top cable box is about a lot of things. It’s about reducing costs and […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics at the University of South Australia. For many years, advertisers and publishers have discussed whether digital media buying should rely on the same measures […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. For more than a decade, some of the biggest names in television have been hard at work on achieving household-level addressability across their footprints. […]
At face value, AwesomenessTV looks like your average YouTube multichannel network (MCN). Except it’s not, according to Paul Kelly, AwesomenessTV’s chief partnerships officer. AwesomenessTV has amassed 160 million total subscribers and now boasts nearly a billion monthly video views across platforms. A network of creators helps support its shows, but the company is also a […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rich Astley, UK and Ireland managing director at Videology. I’ve read many articles in the last few months debating whether programmatic technology companies can fairly represent the interests of both buyers and sellers. It’s […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers? The reality […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. The explosive growth of mobile and over-the-top (OTT) services has drastically altered the media landscape and, perhaps most significantly, the ways in which people consume video content. At the helm […]
Judging by the billions of dollars spent on World Cup advertising alone, the game of soccer commands a maniacal fan and brand following. Global soccer video platform KICK, which launched as early YouTube multichannel network “KICKTV” in 2012, wants to capitalize on that craze with an eye toward reaching millennial soccer fans with cross-platform video. […]
