“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. How can we reach the people we’d ordinarily try to reach on their televisions, now that they no longer look at their televisions? Consumers aren’t just watching cat videos […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. You can’t fool me. I see you there. You’re reading this on your phone in the middle of another NewFront (or […]
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO at Taptica. Video is a powerhouse advertising tool because it can engage on multiple levels, and advertisers increasingly want to leverage video across channels. After years of technological advancement in […]
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John A. Holmes, partner at Sq1. Programmatic television is the future of advertising. By purchasing TV inventory programmatically, brands can pair the full-screen sight, sound and motion experience of television with the advanced […]
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Go to any ad tech conference this spring and you’re sure to hear people buzzing about how digital video – specifically mobile video – is […]
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jonathan Bokor, senior vice president and director of advanced media at MediaVest. Although a commonly agreed upon definition of programmatic TV doesn’t exist yet – making it perhaps the most abused term in […]
Video supply-side platform consolidation was huge last year – Telstra (Ooyala) grabbed Videoplaza, Facebook bought LiveRail and RTL Group planted a majority stake in SpotXchange. But in the wake of all the acquisitions, new SSPs also arose. The latest is Videa, a TV SSP backed by broadcaster Cox, unveiled Thursday. Videa has been in beta […]
Today marks the debut of “On TV & Video,” a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. As I continue hearing about the tremendous progress we have made in programmatic television, I can’t help but […]
