Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ryan Jamboretz, chief revenue officer at Videology. Premium video is a huge success story, with great-quality shows and content watched and engaged with by consumers around the world. It’s where TV and video truly […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. Programmatic is the Industrial Revolution of media. It has transformed the media industry, creating hundreds of ad tech companies with this seismic […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. TV’s ad budgets are under pressure to shift toward digital buys. Yet even Facebook can’t provide TV’s unmatched reach and recently admitted video ad measurement […]
Kantar Media, long considered a rival to Nielsen’s mainstay TV measurement business internationally, is restructuring the way it goes to market. Although Kantar Media previously operated as one of 12 distinct brands within the Kantar Group, sometimes there was a lack of visibility between different brands. “We’ve had a very strange organizational structure,” admits Andy Brown, chairman and […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Wheal, global strategy director at Adstream. Advertisers are spending more money than ever on video. Last year, video ad spend grew by more than 85% [PDF]. Video ads consistently outperform standard banner units, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Peter Cunha, head of programmatic and business development at InvestingChannel. Advertisers’ and publishers’ needs and requirements for native video are not aligned. In fact, they rarely meet. For advertisers, viewability is a key issue. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Ferreira, EVP of programmatic at WideOrbit. Marketers have turned to digital video in droves because it’s supposed to be a great way to laser-target audiences, eliminate waste and place brand messages next to premium […]
CNN sees a future where brand activations include everything from linear TV to custom-built mobile apps. The Turner-owned broadcaster built an app for CNNMoney called CNNMoneyStream that allows users to follow and personalize a feed of companies, influencers, news and market data. CNN borrowed the concept from Turner sports property Bleacher Report. E*Trade, one of […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Tremor Video. Programmatic TV is among the most highly debated subjects in the media business and perhaps the best example of true convergence we’ve encountered as […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. The advertising industry is in a state of perennial disruption. As new screens and services emerge, the viewing experience morphs – requiring advertisers to change the way they […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas, senior vice president of research and analysis at App Annie. Snapchat has entered the hardware space with last month’s launch of Spectacles, its camera-enabled glasses. The premise is simple: Users tap the […]
AT&T, which completed a $49 billion merger with DirecTV last July, is relatively behind competitive carrier Verizon in acquiring (or building) an ad stack and monetizing its mobile data set. AT&T has been largely silent on the mobile data front following its shift away from building a mobile ad network in 2013 in order to prioritize […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hew Bruce-Gardyne, co-founder at TVSquared. It’s an advertiser’s dream to deliver targeted content via programmatic, and the industry is certainly making progress. However, legislative, inventory-level and operational obstacles need to be overcome to seamlessly […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Melinda Staros, senior manager of research and insights at Sharethrough. Facebook made major headlines recently when it came clean about its “serious” miscalculation of a key video metric. For two years when calculating the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Trey Titone, head of product at Beachfront Media. Restrictions for autoplay and inline video have been lifted with the release of iOS 10 and Chrome 53 for Android. These moves open up a huge […]
ProSieben, one of Germany’s biggest broadcasters, is expanding its programmatic TV footprint in a market that’s both vibrant and uniquely challenging. Because Germany is so decentralized – it is characterized by numerous regions but lacks a local TV presence – broadcasters wield more control over their end inventory. As a result, they’re typically able to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. It’s not uncommon to hear conference panelists wax quixotic about how linear TV addressability will imminently become the standard of campaign fulfillment in the United […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jay Friedman, COO at Goodway Group. I spent the first 10 years of my career in traditional media. The past 10 have been in digital. When I made the transition I was astounded by […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Brands want to know their ads are being seen, by how many real humans, and how those ads help sell their products. But beyond those basics, there’s […]
Quiznos is working to connect the dots between digital ad exposures and store visitation. After emerging from bankruptcy in 2014, Quiznos reduced its brick-and-mortar presence. With fewer stores, each location had to work harder. So Quiznos changed its media mix to support its new retail footprint. Although television used to be a focal point for […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Joan FitzGerald, vice president of product management and business development at TiVo. The data-driven, highly targeted, programmatic audience buying that has been the hallmark of digital advertising is now sparking a revolution in how […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Peterson, managing partner at R2C Group. For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. Last year, viewers spent more time watching digital video than ever before. In 2011, adults spent an average of 21 minutes watching online video every day, and by […]
Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable networks measure audience viewership differently than certain Nielsen metrics, the contrast tends to create an apples-to-oranges scenario when tracking overall viewership. That’s why TV networks defend the claim […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed? While Pinterest has […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryce Clemmer, co-founder and CEO at Vadio. As soon as the opening ceremonies at the Summer Olympics started a few weeks ago, a chorus of angry voices emerged on social media. In an age […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing other measures that can tell them […]
As one of Canada’s top three media companies, Corus Entertainment’s wide-ranging footprint spans TV and radio. Navigating the data landscape is a tall order for any linear TV company, but Corus is placing bets on a future when data flows as freely in broadcast as it does in digital, despite tighter regulatory restrictions that exist […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Every television media buy seems to have its own fee structure since there is very little consistency in the ecosystem. Because of this, […]
