“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. When you buy display ads in an RTB environment, you’re targeting audience based on intent. Your assumption is that you’re reaching an audience while that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. Not all customers are created equal. And if you are acquiring customers on a CPA basis, you are making three major mistakes: You […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Musi, Head of Cross-Platform Analytics at DG MediaMind. The Super Bowl, which will air Feb 3rd, draws the year’s largest TV audience. Last year’s game set a new […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Dreller, Director Client & Industry Solutions at Visual IQ. Most people aren’t fans of advertising — online or offline. They’re clutter. They’re distracting. And I’m not even talking […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. One of the most common conversations I have on a regular basis about startups, especially in the ad technology space is whether a company […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, VP Mobile at PubMatic. Do we split print media into magazine and newspaper? No, and in the same way, there is no reason to split digital into […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, VP of Business Development at DataXu. Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Luterman Naeve, Managing Director at DeSilva & Phillips Media Investment Bankers. 2012 was a big year for social media – big multiples and headline deals – a testament […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology and media problem of doing […]
