PayPal Ads is continuing its new product announcement whirlwind with news that it’s partnering with the commerce media startup Rokt to bring non-endemic advertisers to some PayPal and Venmo post-payment pages.
AdExchanger caught up Milani CMO Jeremy Lowenstein about how the beauty brand fits into mass-market retail, in contrast to DTC and social-based brands.
Retail media has broken through some critical threshold, and is no longer the straightforward digitalization of shopper marketing budgets.
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.
This week, the AdExchanger Commerce Media Newsletter spotlights ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
