Analytics provider Metamarkets has named Criteo Managing Director Jacob Ross as chief revenue officer, a new position as the company has doubled its staff in the past year. Jacobs’ hire, which gives Metamarkets 40 employees, comes after two other additions at the executive level in August, when the company brought in Rubicon’s Ron Claypool as VP […]
Panel-based TV ratings and TV-themed “social buzz” are on a collision course, and audience research mainstay Nielsen is doing everything it can to retain its pole position. The company today announced “Nielsen Twitter TV Ratings” to measure TV-related Twitter discussion — both the volume of discussion and its total reach. Last fall, Nielsen, through a joint […]
IBM’s launch today of a 100-partner-strong Digital Marketing Network will secure access to a slew of ad-related platforms for IBM Digital Marketing Optimization users. Certified digital marketing partners include a number of DMPs, DSPs and search marketing providers like BlueKai, Criteo, Turn, Marin Software, DoubleClick Search and x+1. This appears to be a move on […]
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has concentrated more narrowly on “return path data” – metrics derived from pay TV boxes. While talk of addressable TV (aka advanced or “targeted TV”) has floated around for over a […]
The open-source collaboration formed by video demand-side platform TubeMogul last spring to promote an industrywide standard for viewability keeps adding members, but the group is still grasping at definitions that all its members can agree on. In the meantime, a number of key video ad-tech players, namely Tremor Video and YuMe, remain committed to developing […]
Having worked in managerial roles in tech ranging from tech startups to a stint at Microsoft, where he worked on the Windows operating system, Stephen Purpura was convinced by 2001 that data products were going to be the next big wave. Since that time, he’s been working on nothing but big data-related projects – even […]
Little Rock, AR-based Acxiom is gearing up to launch an “Audience Operating System,” for cross-channel and cross-device ad targeting, in September. “The world is coming to us as big data and insight-based decisioning is exactly what we do,” CEO Scott Howe said during the company’s earnings call. “It is also exactly our vision for the […]
As SVP and chief digital officer for The E.W. Scripps Company, Adam Symson oversees the development of media and advertising products and services in more than 20 markets. His main focus is to enhance the company’s marketing and media product development through Web, mobile and connected TV platforms. Earlier, as a vice president of interactive […]
Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings […]
For the past few years, the analytics spotlight has been captured by Nielsen’s Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE). WPP’s Kantar analytics group has tended to play a minor role in the wars over whether TV-centric metrics like gross ratings points can be relevant for digital media buys. But with today’s […]
As he intimated back in 2011, Monetate isn’t just servicing the e-commerce industry with its website optimization technology and analytics, says CEO David Brussin. It’s addressing the individual consumer as well. And yet, in spite of expanding into travel, financial services, and publishing, among other areas, Brussin thinks e-commerce giant Amazon is one of his […]
With a media background at McCann Erickson and venture financing raised this past April from Redpoint Ventures and WPP Digital among others, Miaozhen Systems CEO Wei Zhu sounds like your typical “Western” entrepreneur. Calling his 310-person firm “the Nielsen of China,” Zhu claims Beijing-based Miaozhen already has 80% market share for online measurement – with DoubleClick […]
Recounting an anecdote in his opening keynote yesterday at Merkle’s customer summit, Merkle CEO David Williams illustrated what a “game-changer” Facebook’s Custom Audience product has been for Customer Relationship Marketing (CRM) companies like his. Williams said that Facebook executives initially told him it would not only never let email addresses match to Facebook login data […]
You know viewability is a big deal when rivals in a given space band together to promote a new open source standard around it. That’s what’s happening in online video as TubeMogul organizes a group of fellow video ad tech vendors including BrightRoll, Innovid, LiveRail and SpotXchange to support OpenVV (or Open VideoView), a viewability […]
Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics. And it works across ad formats/sizes (including mobile), verticals and […]
Google’s offering in the ad viewability space has scored third-party accreditation from the Media Ratings Council. Google joins others who have wended through the MRC’s approval process – the respective viewability products from comScore, Double Verify and RealVu have been approved – so Google does not stand alone. But given its expansive relationship with marketers, […]
Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company’s Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThis’s 2.4 million publishers, who are mostly smaller, long-tail players but also include major […]
Weather is getting more news attention these days. In financial market terms, you could say weather has had a “high beta” lately – extremely volatile. According to Jason Chen, co-founder of four-person WeatherAlpha, marketers and media companies alike have taken note and are starting to use information about weather, building it into their operations and […]
Chartbeat recently announced that it has brought its “engaged time” metric to its growing web ad analytics offering. Chartbeat CEO Tony Haile and Product Manager Alex Carusillo discussed their company’s objectives in advertising and industry trends with AdExchanger… AdExchanger: Overall, where does the analysis of advertising fit in Chartbeat’s strategy? TONY HAILE: Our core has […]
As often happens with emerging channels, advertising dollars are still way behind when it comes to matching the time spent on smartphones and tablets. One barrier to greater spending is the lack of measurement of both the mobile web and app activity, but online analytics provider Quantcast is trying to tie usage across devices together […]
“There’s no such thing as social analytics. Just like there’s no such thing as big data—it’s an artificial amalgamation of related topics. When you lump these things together you lose the distinction between them. Don’t talk about social analytics — instead, talk about the analysis of the topic. What is the sentiment? What are the […]
While much of the focus on data has been on the way marketers and ad agencies employ it, there are a few companies who work primarily with the editorial side on how best to target their content (and the advertising that supports it) to readers. That space is shrinking a bit today, as content discovery […]
Mobile and video are the fastest growing segments of display – eMarketer has video’s growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim […]
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with the introduction of its Certified Viewability feature, which promises to verify whether a video placement has been seen in real-time and blocks impressions that do not appear to the user. […]
There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. “It’s incredibly important to be skeptical about any pitch related […]
Jeff Lunsford, CEO of Tealium, is no stranger to the business of tags. Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers that moved beyond log file analysis. Today, with some of his WebSideStory team in place, Lunsford hopes that he can create a similar future […]
YieldMetrics is trying to bring new granularity to an established category: online advertising competitive intelligence. The company’s crawler‑based technology works by loading a publisher page and tracking everything that happens with the ads there, surfacing data such as percentage of ads direct-sold versus programmatically traded, ad networks used, exchanges/SSPs used, and so on. Target customers […]
After years of U.S. print advertising dollars shifting to online, the expectation has been growing that television, the largest ad category by far, would soon experience a similar siphoning away of budgets in favor of greater digital spending. Dave Morgan, CEO of TV ad targeter Simulmedia, concedes that his belief that TV budgets aren’t shifting […]
Even as mobile real-time bidding gets more attention, the obstacles currently in its path will continue to prove challenging, says Brian Monahan, managing partner of IPG’s Magna Global. The media shop’s research unit just unveiled its twice-annual Media Economy Report, which details the promise and the problems of mobile advertising. As Monahan pointed out in […]
Although Quantcast has often discouraged observers from attempting to group the analytics provider into the “ad effectiveness” category with comScore, Integral Ad Science (fka “AdSafe”), DoubleVerify and others, its acquisition this morning of MakeGood Software would appear to put the company in closer competition with those parties. In a post on Quantcast’s blog, CEO Konrad […]
