Analysts

What can pureplay ad tech companies do to clean up their rep on the Street?

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.

Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead.

The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads. Now, the business is focused on ad block recovery.

The ad market is “healthy and maybe unsustainably strong” this year, according to the latest report from Madison and Wall’s Brian Wieser.

Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling out an SVOD service of sorts. Weird world. On Monday, Paparo, who sold his last company, Beeswax, to Comcast in early 2020, launched Marketecture.tv, a startup to help prospective technology buyers understand and evaluate the technology they buy before they buy it.

Even if digital video continues to grow through the COVID-19 crisis, growth rates will decline dramatically in the first half of 2020 from previous estimates, according to an eMarketer forecast released Friday. Digital video ad spend in the United States could potentially grow 7.8% during the first half of 2020 to $17 billion or, on […]

  Ad spend by major brands in China has dwindled significantly in the wake of the COVID-19 pandemic, and could be a sign of what’s to come across the rest of the world. EMarketer slashed its October China ad spend forecast by 6.2% on Tuesday, bringing annual media spend projections down from 10.5% growth to […]

Digital is still growing faster than any other advertising medium in the United States, but the segment is starting to show signs of maturing. US digital advertising revenues grew 17% YoY in the first half of 2019, reaching $58 billion, according to the IAB’s internet advertising revenue report, released Monday. While that’s the highest first-half […]