7 Ad Tech Veterans Who Have Founded Their Own AI Startups
As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.
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Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents
Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.
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Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio
On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.
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Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments
On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.
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Brands Want To Know What LLMs Are Saying About Them, And This Startup Has Answers
Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.
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Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.
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Sorry, LLMs – Congress Might Make It A Whole Lot Harder To Train On Copyrighted Content
A recently proposed Senate bill seeks to determine fair use cases for LLMs training on personal data and copyrighted material, along with the penalties for misuse.
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AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)
When used strategically, AI can produce content on par with the quality of marketers’ work. What does that mean for the job market?
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Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life
Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.
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Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.