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  • The Display Advertising IPO; Social Ad Sale

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Advertising IPO Demand-side, display ad tech and services company Rocket Fuel has decided to throw its hat into the Initial Public Offering (IPO) ring as the company filed its S-1 statement. With financials laid bare, the company says “For the six months […]

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  • Weather Targeting; Kellogg's Consolidates

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Targeting A Wall Street Journal article identifies a number of “weather sentiment” products the Weather Company is working on. The WSJ’s Katherine Rossman writes, “Weather has always influenced the retail economy, and the Weather Co. has long sold forecasts to airlines and energy […]

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  • CFO Momentum; Reviewing Consolidation

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The CFO + Momentum Release Continuing a recent trend in ad technology, location data ad-tech and services company PlaceIQ has decided it’s time for a chief financial officer, as the 3-year-old startup follows CFO announcements by Triggit and RapLeaf progeny LiveRamp. PlaceIQ also said […]

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  • Publisher Power; Uniting Not Dividing

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Power Gannett is looking to grab advertising spend that might have traditionally gone to agencies through the creation of its G/O Digital platform (see the site). The company is corralling its own companies, such as BLiNQ, Shoplocal, Key Ring, GannettLocal and DealChicken, and […]

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  • Convergence Strategy Jettisoned By DG; Sells TV Biz To Extreme Reach

    So much for convergence strategy #1. A move that was long-rumored, publicly came to fruition at 9p. ET last night as DG (formerly known as DG Fastchannel or Digital Generation Systems) announced via a press release that it had sold its TV ads distribution business to its arch-competitor, Extreme Reach, for $485 million. DG CEO […]

  • Display Down Under; New Ad Network

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Down Under The online advertising industry in Australia seems to be mirroring that in the US and elsewhere, with the IAB Australia reporting double-digit industry growth for mobile, search and display. Mobile is growing the fastest, and for the first time since 2002 […]

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  • Programmatic Korea; Ecommerce Momentum

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Korea Agency Cheil and demand-side platform MediaMath are partnering up in Korea, according to Campaign Asia, with plans for expansion into China and Southeast Asia next year. “We’re seeing more and more programmatic buying growth from Southeast Asia, but so far, the markets […]

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  • Online Ratings Push; CEO Search Over

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ratings Push Nielsen is tightening its partnership with FreeWheel, ahead of the fall TV season, in an attempt to streamline its Online Campaign Ratings (OCR), according to Adweek. FreeWheel works with companies like ABC, AOL, ESPN and Viacom, and integration with Nielsen’s OCR […]

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  • WaPo May Get A Little More Personal With Bezos At The Helm

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CEO at AddThis. The media industry was left stunned with this week’s news that The Washington Post and its 135-year-old legacy is now under the watchful eye […]

  • Saving TheStreet; CRM Is The New Black

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Saving TheStreet Elisabeth DeMarse brought Bankrate back from the brink of disaster, and now she’s hoping to the do the same thing with Jim Cramer’s TheStreet, according to The Observer. The company makes most of its money from subscriptions (about 85% according to the […]

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