Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yet Another Telco Merger Stop me if you’ve heard this one before: A telco and broadcaster are looking to hook up. This time, it’s T-Mobile hoping to tie the knot with Dish Network. Federal regulators can attend that wedding after they’re done ministering the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Wave Forrester ranks DataXu, AppNexus, AOL, Turn and The Trade Desk among the industry’s top demand-side platforms in its latest Wave report. Google is relegated to a second tier of “competitive” options (along with MediaMath and Audience Science), penalized for lagging on its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Xaxis Hatches An Agency WPP-owned Xaxis debuted a performance marketing agency dubbed Light Reaction on Tuesday. The move is a departure from Xaxis’ core programmatic business, but chief Brian Lesser tells Ad Age the company wants to increase its performance marketing efforts, which now […]
In a move aimed at speeding the conversion path between “pinners” and thousands of retailers, Pinterest will debut buyable pins allowing users to purchase products directly from its website, the company announced Tuesday at its San Francisco headquarters. The feature was specifically designed to make mobile purchases faster and easier as users browse their favorite pinboards. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Day In The Life Ad Age takes readers through a routine day for Andre Banilevi, a 23-year-old programmatic ad buyer for MDC’s programmatic arm, Varick Media. One of 10 traders for Varick, Banilevi represents a growing group of math-savvy buyers behind the levers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Power Of The Purse Kellogg is dialing down its ad spend on Google properties, including YouTube, due to Google’s restrictions on third-party measurement. GroupM CIO Rino Scanzoni tells Ad Age, “Third-party verification is a critical component to responsively measure ad viewability. The vast majority […]
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion). Numerous industry insiders laud Criteo for its recurring revenue stream, typically associated with a software model. Yet Criteo […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The advertising industry loves the term “premium.” Every supply-side platform (SSP) claims to possess the most premium publishers, while every media company will, when given the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019, according to data from IPG Mediabrands’ Magna Global. That will represent an approximate tripling from $3.5 billion, or 4% of US TV budgets, this year. “It’s nascent and can only […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Trends She’s back! Former Morgan Stanley analyst Mary Meeker, who is now in a similar capacity at venture firm Kleiner Perkins, delivered her annual Internet Trends report at the Code conference. Get the slides. Meeker says that of the $50 billion in total […]
