SpotXchange, a video-marketplace operator focused on the supply side, has seen revenues from Real-Time Bidding exceed 50% of the total dollars it takes in from clients – up from 5% just two years ago. But as CEO Mike Shehan plots the company’s future, the focus on RTB is just phase one. The next phase — […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of Beta Joining the increasingly crowded mobile demand-side platform landscape, mobile analytics startup Apsalar has launched its new DSP platform. The mobile DSP uses first-party behavioral data from approximately 700 million mobile users to let advertisers do lookalike audience targeting. With Apsalar’s help, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Veteran Audience Blake Hall’s startup began as an ID verification service to help troops get military discounts. Now its getting into other segments, such as first responders. Looking a few years out you can see implications for mass permission-based ads. PandoDaily writes, “The Holy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Convergence Plan Audio fingerprinting app Shazam has raised $40 million in a funding round from Latin American wireless carrier Movil. Read the release. But the proceeds have little to do with mobile. Instead, Shazam, which connects users’ smartphones and tablets to information about ambient […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Ad Model AdBlock is the most popular Firefox add-on, as reported by Salon, but users may not be getting exactly what they expect. Apparently sites like Google can pay to be whitelisted by the company so some ads can still be seen through […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right-Rail Longevity Facebook news-feed ads receive praise from marketers for effectiveness, but the right-rail ads apparently are the display-ad equivalent of the banner ad. They aren’t very effective, writes Ad Age’s Cotton Delo, and advertisers much prefer the successful news-feed retargeting capabilities. Optimal’s Rob […]
Close to a year after Facebook debuted a real-time bidded ad exchange (FBX) and nine months after the release of its Custom Audiences CRM matching product, Twitter has unveiled plans for similar targeting features. But don’t call it “TWX” yet. Senior director of product for revenue Kevin Weil wrote in a blog post that Twitter is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Independence Day For IgnitionOne In 2010 Dentsu acquired Innovation Interactive, which included IgnitionOne, Netmining and 360i, but today IgnitionOne is splitting from its parent company. Through a management-led buyout, IgnitionOne and Netmining will become independent companies, according to a press release. Read the release. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Searching For Intent Yieldbot, which specializes in capturing real-time intent data through search keywords and, consequently, connects publishers with search advertiser budget, just raised $5 million, led by RRE. According to AllThingsD’s Peter Kafka, “Mendez said his company is now doing a ‘mid-seven figure’ […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Page Yield The New York Times has done Web page takeovers, but this past Sunday it experimented with an iPad takeover, according to Mashable. The ads promoted Showtime’s Ray Donovan, and featured autoplay interactive video ads. “We’re confident readers will find this beautiful […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video (Ad) Rush AOL has lots of videos and the company wants them everywhere. According to AllThingsD, video-recommendation firm — or do you say content-marketing firm? — Taboola and AOL have partnered to disseminate video content (and, ultimately, ads) on publisher sites, through a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Refining Search eBay continues to reinvent itself by rolling out a new search engine and refocusing its brand from just an auction site to a “global commerce platform.” In an interview with Wired, eBay’s Chief Technology Officer, Mark Carges, said, “It wasn’t just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War Of The Cookies If browser company Mozilla accomplishes nothing else with its intention to block third-party cookies by default, it at least got people talking. This time it’s IAB’s Randall Rothenberg who criticizes Mozilla for its efforts, saying, “It is not a clearinghouse […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shaving Performance Convertro is helping Dollar Shave Club attribute performance offline — on TV — says a new article from Ad Age’s Kate Kaye. She explains that Convertro “measures direct navigation to advertiser websites, or searches by brand, comparing the number of those actions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Unparting The Clouds Oracle and Salesforce may be transitioning into a new phase of co-opetition – or maybe you prefer “frienemies”? The New York Times breaks the news, “Next week, according to people familiar with the agreement who were not authorized to speak on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywall Momentum Shifting attitudes toward digital news are finally making online publishing a more lucrative business. So says Robert Picard, research director at the Reuters Institute for the Study of Journalism, who tells the Guardian that people seem to be more willing to pay […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fine, You Can Keep Your Cookie Mozilla is creating a Cookie Clearinghouse in collaboration with the Stanford Center for Internet and Society, according to Ad Age. The clearinghouse would make provisions for companies to issue cookies in special situations — for example, Facebook’s content-delivery […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GE Gets Predictive “Predictivity” — the name says it all. GE, in partnership with Amazon Web Services, Accenture, and others, are getting into the “big data” and analytics game with a cloud services offering. There’s nothing said about ads in the press release, but…listen […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Investment WPP has invested in Fullscreen, a network of YouTube channels, as part of a reported 8-figure venture capital round. The LA Times quotes Fullscreen CEO George Strompolos, “We feel that the media company of the future ultimately won’t be built on a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MRC Updating ‘Viewability’ The Media Rating Council released an update on their efforts to solve the viewability issues of online advertising. Next month advertisers can expect to see a draft version of guidelines for measuring viewable impressions, followed by a report identifying the “discrepancies” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Giants Google captured $4.6 billion in mobile ad revenue last year, fully half the global spend, according to eMarketer. Facebook, who just began mobile advertising in 2012, is expected to increase mobile ad revenue by 333% this year. And Twitter, Pandora and YP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Bags Hashtags Facebook is co-opting some of Twitter’s real-time cred with the addition of hashtag support for users and brands. In a blog post, it suggests marketers can stop worrying about going “all in” with Twitter when launching hashtag-based campaigns in their billboard […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spreading Viewability comScore was spreading its viewability mantra across the media yesterday. The Wall Street Journal’s Suzanne Vranica covers the industry conundrum and finds a marketer who is making demands. She writes, “ConAgra is now demanding that all its display-ads deals come with some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Scam Online advertising fraud continues to be a topic of discussion, and Adweek has named six companies that consistently come up when talking about traffic fraud: AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing. Adweek’s Mike Shields covers it: “’AdOn is just […]
The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech and programmatic buying. Aitken founded Media Brokers in 2001, and both were a part of Atlas before Microsoft bought it through its acquisition of aQuantive. The Exchange Lab, with headquarters in Toronto and London, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding The Waze? After talks with Facebook fell through, Google may have swooped in and offered $1 billion+ to acquire social map startup Waze. According to Israel-based Haaretz, the move is a done deal and would keep Facebook from directly competing with Google in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Native It’s clear that IAB loves a good task force, and their latest effort revolves around standards and best practices for native advertising. See who’s on “The Force.” According to the IAB’s blog, they are also launching a Content Marketing Task Force to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Third-Party Valuation How much is your data worth? Merkle is launching a new product called Merkle’s Digital Data Optimization Lab, which brings data valuation and optimization to CRM for its clients. Ozgur Dogan, SVP & GM of Merkle’s Data Solutions Group, tells AdExchanger the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fruits Of Akamai MediaMath formally launched Adroit Digital (see it) on Tuesday, using the technology and the team it acquired from Akamai’s ad business, known as Advertising Decisioning Solutions (ADS). It’s also using part of the name of Adroit, the Boston-based dynamic creative […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Counting The Spend Online ad revenue has hit a new high – $9.6 billion – according to an IAB and PwC report. That’s a 15.6% increase in just one year. “This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium […]
