Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Advertising IPO Demand-side, display ad tech and services company Rocket Fuel has decided to throw its hat into the Initial Public Offering (IPO) ring as the company filed its S-1 statement. With financials laid bare, the company says “For the six months […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Targeting A Wall Street Journal article identifies a number of “weather sentiment” products the Weather Company is working on. The WSJ’s Katherine Rossman writes, “Weather has always influenced the retail economy, and the Weather Co. has long sold forecasts to airlines and energy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The CFO + Momentum Release Continuing a recent trend in ad technology, location data ad-tech and services company PlaceIQ has decided it’s time for a chief financial officer, as the 3-year-old startup follows CFO announcements by Triggit and RapLeaf progeny LiveRamp. PlaceIQ also said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Power Gannett is looking to grab advertising spend that might have traditionally gone to agencies through the creation of its G/O Digital platform (see the site). The company is corralling its own companies, such as BLiNQ, Shoplocal, Key Ring, GannettLocal and DealChicken, and […]
So much for convergence strategy #1. A move that was long-rumored, publicly came to fruition at 9p. ET last night as DG (formerly known as DG Fastchannel or Digital Generation Systems) announced via a press release that it had sold its TV ads distribution business to its arch-competitor, Extreme Reach, for $485 million. DG CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Down Under The online advertising industry in Australia seems to be mirroring that in the US and elsewhere, with the IAB Australia reporting double-digit industry growth for mobile, search and display. Mobile is growing the fastest, and for the first time since 2002 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Korea Agency Cheil and demand-side platform MediaMath are partnering up in Korea, according to Campaign Asia, with plans for expansion into China and Southeast Asia next year. “We’re seeing more and more programmatic buying growth from Southeast Asia, but so far, the markets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ratings Push Nielsen is tightening its partnership with FreeWheel, ahead of the fall TV season, in an attempt to streamline its Online Campaign Ratings (OCR), according to Adweek. FreeWheel works with companies like ABC, AOL, ESPN and Viacom, and integration with Nielsen’s OCR […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CEO at AddThis. The media industry was left stunned with this week’s news that The Washington Post and its 135-year-old legacy is now under the watchful eye […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Saving TheStreet Elisabeth DeMarse brought Bankrate back from the brink of disaster, and now she’s hoping to the do the same thing with Jim Cramer’s TheStreet, according to The Observer. The company makes most of its money from subscriptions (about 85% according to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-tail vs. Retail Mobile ad-tech firm Media Armor released its Q2 2013 report examining the differences between retail and e-tail shoppers. Ironically, one of the findings is that retail shoppers own more devices than e-tail shoppers — and are also more likely to engage […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blinkx Acquiring Video Blinkx snatched up Grab Media before Yahoo got a chance, according to TechCrunch, for an undisclosed though likely small amount. Both companies operate in the online video space, connecting video producers with an audience. “This transaction, while modest in size, enables […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Farming Out The Click The Guardian details the dark world of “click farms” in Bangladesh that look to generate clicks — often with social media objectives. The Guardian’s Charles Arthur says, “For the [click farm] workers, though, it is miserable work, sitting at screens […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Long Road Ahead Businessweek attempts to answer the question on everyone’s mind: Can Marissa Mayer save Yahoo? After one year at the struggling tech giant, Mayer has made plenty of headlines through big acquisitions and sweeping policy changes such as ending telecommuting. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Agency Agency holding company IPG is launching a new publishing division, called Mediabrands Publishing, according to The New York Times. In an effort to reach millennials who aren’t as easily marketed to, the new division will allow brands to push out unique content. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Ads On Facebook Facebook video advertising will take the form of 15-second television-style ads, according to Bloomberg’s Edmund Lee. Depending on how large an audience the advertiser wants, the ads could cost up to $2.5 million a day. Facebook and Nielsen have already […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acqui-hiring Spree Although nothing is confirmed yet, AllThingsD’s Kara Swisher got word that Yahoo may acquire e-commerce app platform Lexity (AdExchanger Q&A 2011). This would mark the 19th acquisition since Marissa Mayer took over as CEO, and some speculate the acquisition spree is really […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scale Counts For… In a press release late Sunday, Dominic Proctor, Global President of GroupM, WPP’s media investment unit, threw the following barbs after the Publicis and Omnicom merger announcement: “This is an interesting move. They are making it clear that a primary motive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Global Display In a not-so-surprising report, Nielsen found display advertising is growing by leaps and bounds while more traditional advertising is decreasing in spend. From the release: “Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Dreaded Restructure Syncapse announced major layoffs, according to CBC News, just one year after its Clickable acquisition. The social media marketing firm has been around since 2007, and had around 110 employees as of the end of last year. “Despite our best efforts, the […]
Facebook reported Q2 earnings after business close today, and its ad revenue picture is rosy, especially from a mobile standpoint. Revenue from ads grew 61% year over year to $1.6 billion, of which mobile contributed 41%, or $656 million. That’s a striking increase from Q1, when mobile contributed 30% of total ad revenue. During the quarter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Everyone Wins It shouldn’t be programmatic versus premium, David Jacobs, SVP publisher sales at AOL Networks, attempts to explain in a column for Ad Age. It’s all about knowing which to use and when. He writes, “For advertisers and publishers alike, a fully integrated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Reviewed Mike Shields listens for criticism about Yahoo’s Right Media Exchange – and finds plenty – in an article on Adweek. He also quotes Media6Degrees COO Andrew Pancer who offers hope, “Yahoo has fantastic inventory, and it makes Right Media a must […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Apples Apple has been busy during the weekend as news broke that they’ve picked up a couple of companies on the “local” front. All Things D reported early on Friday that Toronto-based crowdsourced location data company Locationary is now part of the fold. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Co-op Fetchback’s former CEO, Chad Little, is back for more. Faithful readers know that display-ad retargeter Fetchback was acquired by GSI Commerce in 2010 (for a rumored $40 million or so) — and then GSI was acquired by eBay in 2011. Little moved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Inventory Flat Growth has slowed for exchange-traded media, according to a report released by Accordant Media, but media quality has increased. “Q2 turned out to be a notable period for (the) programmatic media industry,” said Art Muldoon, Accordant Media’s co-founder and CEO, in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media6Degrees Targets Mobile Media6Degrees made its mobile play yesterday by acquiring Everyscreen Media, according to Ad Age. “All the data we get from Web browsers is about to be doubled or tripled,” said CEO Tom Phillips as he referenced users moving to a multidevice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties around targeting the mobile cookie versus targeting the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Collective VentureBeat reported on Friday that Collective, the digital ad platform and services company with a cross-screen pitch, has received a Series C round of financing to the tune of $20 million, led by Cox Media Group. An additional $30 million credit line […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Differently Microsoft has decided to re-organize itself, according to a press release. On ZDnet, Mary Jo Foley breaks down the news: “The new Microsoft is not going to be cleaved cleanly along devices and services lines, as some had thought and heard. The […]
