Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Native As native advertising and programmatic buying and selling gain ground online, Publicis’ VivaKi continues to make noise that native and programmatic are important product offerings. VivaKi is teaming up with Nativo and TripleLift for its latest offering, Audience On Demand Native, says […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Invests In Ads IBM says it’s investing $100 million into, wait for it, services! According to The Wall Street Journal, a new division called IBM Interactive Experience will lead the charge and “pulls together IBM’s digital marketing agency and its other marketing-related businesses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yield Times In a short feature article, The NY Times covers its own latest subscription offerings as well as native advertising initiatives (“branded content”) in mobile. Times executives continue to spin the “yield” dials. The NYT’s Denise Warren says that “the pricing for the […]
Social data analytics platform 4C released a study, commissioned by Facebook, ranking television show and genre popularity among consumers of various product categories. The research was the result of the company’s data science team combing Facebook for publicly available user behavior data. While some results were unsurprising — the strongest link for alcohol brand audiences […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Meets The Street The WSJ profiles MediaCrossing and its Wall Street pedigree as the ad business starts to echo financial markets. The WSJ’s William Launder discusses what’s behind the trend: “Though in its infancy, … ‘programmatic buying’ of ads is changing the industry. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Demandbase Banks $15M Cloud-based marketing platform Demandbase closed a $15 million round of equity financing from Greenspring Associates to help B2B marketers serve ads. Enterprise digital marketing competitors have been vying for the same territory, such as the deal Oracle struck with partner Bizo […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Replacing The Cookie Facebook ad product marketer Brian Boland delivers on op-ed in Ad Age that suggests Facebook is on the verge of its own substitute for cookies. He writes, “Until the industry adopts a universal standard by which to measure people, it’s our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OpenRTB Revised Guided by DataXu CTO Bill Simmons and Rubicon Project’s Neal Richter, and sponsored by the IAB, the new OpenRTB spec is in the wild (pdf). Simmons writes on the DataXu blog, “When OpenRTB was first announced in November 2010, programmatic advertising had […]
Facebook and Google have emerged as the front-runners in the race to capture mobile ad dollars, with Google leading the charge. Facebook’s efforts to extend its mobile reach and rapid growth has made it a strong contender for first place, but can the behemoth social network overtake Google’s hold on mobile advertising? It is difficult […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Cloud Google has its own take on cloud computing, and the Google Ads Developer blog announces, “Starting [yesterday], Ad Exchange users hosting on Google Compute Engine will always receive 100 milliseconds for bid request processing and free network transit from Google Cloud Platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Integrating Paid Media The “social CRM” craze that propelled the acquisitions of Buddy Media and Vitrue is giving way to a new reality, Adaptly President Sean O’Neal writes for Adweek. “Paid, owned and earned are no longer a string of disconnected media tactics, but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revolutionizing TV Boxfish, a TV data startup, has raised $7 million in hopes of augmenting its product portfolio and expanding internationally. According to GigaOm, “Until now, the idea has been to profile viewers based on where they live and which shows they watch – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will leave companies such as Amazon and Cisco looking for a new social media management company. (Read AdExchanger’s June 2013 interview with Google’s Neal Mohan about the integration.) Adweek’s Garett Sloane […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rumor: Dunnhumby Buying Sociomantic Business Insider’s Nicholas Carlson says that retargeter/DSP/(acronym here) Sociomantic is being acquired by Dunnhumby, a subsidiary of British retailer Tesco, for $175 million-$200 million – though Carlson says the deal isn’t finalized. Read more. If true, this could be about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. If you search Google for “transparency + ad tech,” you’ll get more than 20 million search results. Nearly every network, DSP and publisher claims […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Testing Cross Channel Google is testing a new cross-device targeting option with advertisers geared to brand sites with more than 100,000 visitors, AdAge reports. Google drops a tag on the brand’s site which can then be matched across devices. “We’re always running experiments with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video In-Stream Ad Metric Definitions.” New metrics include “Ad expand/collapse” and the ever-popular “Skip,” which “describes when a user intentionally skips a linear video ad by clicking a button or other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Performance IPO Is it another programmatic IPO? Performance marketing company Matomy has decided it’s ready for an initial public offering and will seek to raise $100 million on the London Stock Exchange, according to the FT. The Israel-based company “generated revenues of $194m in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instagram’s Agency Deal Omnicom plans to spend up to $100 million on Instagram, according to Ad Age, in a new deal confirmed by Facebook and the agency holding company. With this new deal, Omnicom agencies will have the ability to create ads on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Units Time Magazine is giving its site a facelift after Time Inc. spins out from its parent company, Time Warner. Time tells Re/code’s Peter Kafka that traffic has more than doubled and “video streams are up 860 percent in the last year, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Video iAds Apple will begin selling interstitial video iAds later this year, reported Ad Age. The video ads will play automatically within iPhone and iPad apps, according to Ad Age’s Tim Peterson, who cited unnamed sources. “The in-app video ads may be a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone to set up a site, load it up with inventory and then rake in the ad revenue? Digiday’s Jack Marshall did the legwork to find out and reported his findings. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Preeeemium Guardian Media Group CEO Andrew Miller is crowing about his company’s latest results as display ads take center stage. The company is apparently about to report its biggest rise in revenue since the financial crisis in the late 00s. Miller tells the FT, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Acquisition Over the weekend, Ryan Lawler said in TechCrunch that, according to his sources, Comcast will buy video platform Freewheel for $320 million. Lawler explains, “Comcast, of course, is interested in owning the technology for its own video ad platform. That said, FreeWheel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ads Continue Growing Online video ads on long-form content grew by 86% in the fourth quarter, according to FreeWheel. According to co-CEO Doug Knopper, there are currently nine ads per long-form video, which isn’t very much compared to TV’s 20 ads. Read more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Expansion Twitter is adding promoted accounts to search results as the company seeks new revenue streams. Although mobile is a huge part of Twitter’s strategy, its fourth-quarter earnings were disappointing. The new advertising option is data-driven. “We automatically select relevant search queries for […]
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement, Google’s clients will have access to the advertising inventory offered by publishers in Yandex’s Advertising Network (YAN), while Yandex’s clients will be able to bid on display ads on Google’s DoubleClick Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Takeover Target An article in Bloomberg explores the possibilities that ad tech firm Conversant (was ValueClick Media) may be an attractive takeover target. Bloomberg’s Laura Lorenzetti paraphrases Wedbush analyst Shyam Patil, who says, “Conversant could struggle to find a buyer for the whole business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Exchange Google says it’s offering a helping hand to local publishers who may not have the ability to take on programmatic alone. A new private exchange has launched in a deal with the Local Media Consortium, which comprises more than 800 newspapers and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Oracle Adds BlueKai Business Insider reports that BlueKai may be getting acquired by Oracle for $400 million. BI’s Nicholas Carlson and Julie Bort write, “Marketing tech is shaping up to be the next big trend in enterprise tech spending and Oracle CEO Larry […]
